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Yoo J. Kwon, Ph.D. - Publications

Affiliations: 
2007 Textiles and Clothing Iowa State University, Ames, IA, United States 
Area:
Marketing Business Administration, Social Psychology, General
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2 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2009 Yurchisin J, Kwon YJ, Marcketti SB. Consumers of charity bracelets: Cause-supporters or fashion-followers? Journal of Fashion Marketing and Management. 13: 448-457. DOI: 10.1108/13612020910974546  0.38
2008 Kwon KN, Lee MH, Kwon YJ. The effect of perceived product characteristics on private brand purchases Journal of Consumer Marketing. 25: 105-114. DOI: 10.1108/07363760810858846  0.362
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