Wei-Chen Chen, Ph.D. - Publications

Affiliations: 
2011 Apparel, Educational Studies and Hospitality Management Iowa State University, Ames, IA, United States 
Area:
Textile Technology, Home Economics, Marketing Business Administration

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Year Citation  Score
2017 Chen W, Fiore AM. Factors affecting Taiwanese consumers’ responses toward pop-up retail Asia Pacific Journal of Marketing and Logistics. 29: 370-392. DOI: 10.1108/Apjml-01-2016-0013  0.395
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