Vibhanshu Abhishek, Ph.D. - Publications
Affiliations: | 2012 | Operations and Information Management | University of Pennsylvania, Philadelphia, PA, United States |
Area:
Commerce-Business Economics, Marketing Business AdministrationYear | Citation | Score | |||
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2018 | Gong J, Abhishek V, Li B. Examining The Impact Of Keyword Ambiguity On Search Advertising Performance: A Topic Model Approach Management Information Systems Quarterly. 42: 805-829. DOI: 10.2139/Ssrn.2404081 | 0.592 | |||
2015 | Abhishek V, Hosanagar K, Fader PS. Aggregation bias in sponsored search data: The curse and the cure Marketing Science. 34: 59-77. DOI: 10.1287/Mksc.2014.0884 | 0.613 | |||
2014 | Gong J, Abhishek V, Li B. Perils of uncertainty? the impact of contextual ambiguity on search advertising keyword performance 35th International Conference On Information Systems "Building a Better World Through Information Systems", Icis 2014. | 0.546 | |||
2013 | Abhishek V, Hosanagar K. Optimal bidding in multi-item multislot sponsored search auctions Operations Research. 61: 855-873. DOI: 10.1287/opre.2013.1187 | 0.359 | |||
2012 | Abhishek V, Hosanagar K. Optimal bidding in multi-item multi-slot sponsored search auctions Proceedings of the Acm Conference On Electronic Commerce. 2. DOI: 10.1287/Opre.2013.1187 | 0.434 | |||
2012 | Abhishek V, Hosanagar K, Fader PS. On aggregation bias in sponsored search data: Existence andimplications Proceedings of the Acm Conference On Electronic Commerce. 1. DOI: 10.1145/2229012.2229014 | 0.65 | |||
2008 | Abhishek V, Fader PS, Hosanagar K. Modeling user click behavior in sponsored search 2008 Workshop On Information Technologies and Systems, Wits 2008. 103-108. | 0.628 | |||
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