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Chenting Su - Publications

Affiliations: 
1999 Marketing Virginia Polytechnic Institute and State University, Blacksburg, VA, United States 
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33 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2020 Li X, Ren X, Qian L, Su C. Toward a social fitness perspective on contract design: Contract legitimacy and influence strategy Industrial Marketing Management. 85: 254-268. DOI: 10.1016/J.Indmarman.2019.09.006  0.377
2019 Shen L, Su C, Zheng X, Zhuang G. Contract design capability as a trust enabler in the pre-formation phase of interfirm relationships Journal of Business Research. 95: 103-115. DOI: 10.1016/J.Jbusres.2018.10.007  0.336
2019 Dong MC, Zeng F, Su C. Network embeddedness as a dependence-balancing mechanism in developing markets: differential effects for channel partners with asymmetric dependencies Journal of the Academy of Marketing Science. 47: 1064-1084. DOI: 10.1007/S11747-018-0614-5  0.342
2017 Su C, Yang H. Supplier-buyer relationship management in marketing and management research: An area for interdisciplinary integration Journal of Business Research. 78: 180-183. DOI: 10.1016/J.Jbusres.2016.12.013  0.346
2016 Zhao H, Su C, Hua Z. Investigating continuance intention to follow a brand micro-blog: Perceived value and social identification Information Development. 32: 1428-1441. DOI: 10.1177/0266666915602522  0.312
2016 Zhou Z, Su C, Zhou N, Zhang N. Becoming Friends in Online Brand Communities: Evidence From China Journal of Computer-Mediated Communication. DOI: 10.1111/Jcc4.12147  0.327
2016 Zhou KZ, Su C, Yeung A, Viswanathan S. Supply chain management in emerging markets Journal of Operations Management. DOI: 10.1016/J.Jom.2016.07.007  0.314
2016 Ke D, Chen A, Su C. Online trust-building mechanisms for existing brands: the moderating role of the e-business platform certification system Electronic Commerce Research. 1-28. DOI: 10.1007/S10660-016-9217-8  0.35
2015 Yang D, Lu Y, Zhu W, Su C. Going green: How different advertising appeals impact green consumption behavior Journal of Business Research. 68: 2663-2675. DOI: 10.1016/J.Jbusres.2015.04.004  0.329
2015 Li J, He H, Liu H, Su C. Consumer Responses to Corporate Environmental Actions in China: An Environmental Legitimacy Perspective Journal of Business Ethics. DOI: 10.1007/S10551-015-2807-X  0.322
2014 Yang Z, Su C. Institutional theory in business marketing: A conceptual framework and future directions Industrial Marketing Management. 43: 721-725. DOI: 10.1016/J.Indmarman.2014.04.001  0.406
2013 Zhang N, Zhou ZM, Su CT, Zhou N. How do different types of community commitment influence brand commitment? The mediation of brand attachment. Cyberpsychology, Behavior and Social Networking. 16: 836-42. PMID 23768073 DOI: 10.1089/Cyber.2012.0456  0.325
2013 Yang Z, Su C. Understanding Asian business strategy: Modeling institution-based legitimacy-embedded efficiency Journal of Business Research. 66: 2369-2374. DOI: 10.1016/J.Jbusres.2013.05.022  0.327
2013 Shou Z, Yang L, Zhang Q, Su C. Market munificence and inter-firm information sharing: The moderating effect of specific assets Journal of Business Research. 66: 2130-2138. DOI: 10.1016/J.Jbusres.2013.02.039  0.38
2012 Yang Z, Su C, Fam K. Dealing with Institutional Distances in International Marketing Channels: Governance Strategies That Engender Legitimacy and Efficiency Journal of Marketing. 76: 41-55. DOI: 10.1509/Jm.10.0033  0.382
2012 Zhou Z, Zhang Q, Su C, Zhou N. How do brand communities generate brand relationships? Intermediate mechanisms Journal of Business Research. 65: 890-895. DOI: 10.1016/J.Jbusres.2011.06.034  0.319
2011 Ding M, Hauser JR, Dong S, Dzyabura D, Yang Z, Su C, Gaskin SP. Unstructured direct elicitation of decision rules Journal of Marketing Research. 48: 116-127. DOI: 10.1509/Jmkr.48.1.116  0.313
2011 Shou Z, Guo R, Zhang Q, Su C. The many faces of trust and guanxi behavior: Evidence from marketing channels in China Industrial Marketing Management. 40: 503-509. DOI: 10.1016/J.Indmarman.2010.12.006  0.377
2010 Dou W, Lim KH, Su C, Zhou N, Cui N. Brand positioning strategy using search engine marketing Management Information Systems Quarterly. 34: 261-279. DOI: 10.2307/20721427  0.313
2010 Dou W, Li H, Zhou N, Su C. Exploring Relationship Satisfaction between Global Professional Service Firms and Local Clients in Emerging Markets Journal of International Business Studies. 41: 1198-1217. DOI: 10.1057/Jibs.2009.78  0.386
2010 Liu Y, Su C, Li Y, Liu T. Managing opportunism in a developing interfirm relationship: The interrelationship of calculative and loyalty commitment Industrial Marketing Management. 39: 844-852. DOI: 10.1016/J.Indmarman.2009.09.004  0.325
2009 Su C, Yang Z, Zhuang G, Zhou N, Dou W. Interpersonal Influence as an Alternative Channel Communication Behavior in Emerging Markets: The Case of China Journal of International Business Studies. 40: 668-689. DOI: 10.1057/Jibs.2008.84  0.386
2009 Liu Z, Zeng F, Su C. Does relationship quality matter in consumer ethical decision making? Evidence from China Journal of Business Ethics. 88: 483-496. DOI: 10.1007/S10551-009-0301-Z  0.361
2008 Su C, Zhou KZ, Zhou N, Li JJ. Harmonizing conflict in husband-wife purchase decision making: Perceived fairness and spousal influence dynamics Journal of the Academy of Marketing Science. 36: 378-394. DOI: 10.1007/S11747-007-0079-4  0.338
2008 Zhou KZ, Li JJ, Zhou N, Su C. Market orientation, job satisfaction, product quality, and firm performance: Evidence from China Southern Medical Journal. 29: 985-1000. DOI: 10.1002/Smj.700  0.352
2007 Li JJ, Su C. How Face Influences Consumption - A Comparative Study of American and Chinese Consumers: International Journal of Market Research. 49: 237-256. DOI: 10.1177/147078530704900207  0.33
2007 Su C, Mitchell RK, Sirgy MJ. Enabling Guanxi management in China: A hierarchical stakeholder model of effective Guanxi Journal of Business Ethics. 71: 301-319. DOI: 10.1007/S10551-006-9140-3  0.352
2005 Sirgy MJ, Grzeskowiak S, Su C. Explaining housing preference and choice: The role of self-congruity and functional congruity Journal of Housing and the Built Environment. 20: 329-347. DOI: 10.1007/S10901-005-9020-7  0.308
2003 Su C, Fern EF, Ye K. A Temporal Dynamic Model of Spousal Family Purchase-Decision Behavior Journal of Marketing Research. 40: 268-281. DOI: 10.1509/Jmkr.40.3.268.19234  0.502
2003 Su C, Sirgy MJ, Littlefield JE. Is guanxi orientation bad, ethically speaking? A study of chinese enterprises Journal of Business Ethics. 44: 303-312. DOI: 10.1023/A:1023696619286  0.336
2003 Bao Y, Zhou KZ, Su C. Face consciousness and risk aversion: Do they affect consumer decision‐making? Psychology & Marketing. 20: 733-755. DOI: 10.1002/Mar.10094  0.308
2002 Zhou KZ, Su C, Bao Y. A paradox of price–quality and market efficiency: a comparative study of the US and China markets International Journal of Research in Marketing. 19: 349-365. DOI: 10.1016/S0167-8116(02)00096-4  0.365
2000 Sirgy MJ, Su C. The Ethics of Consumer Sovereignty in an Age of High Tech Journal of Business Ethics. 28: 1-14. DOI: 10.1023/A:1006285701103  0.375
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