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Zachary G. Arens, Ph.D. - Publications

Affiliations: 
2012 Business and Management: Marketing University of Maryland, College Park, College Park, MD 
Area:
Marketing Business Administration
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7 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2018 Arens ZG, Hamilton RW. The substitution strategy dilemma: substitute selection versus substitute effectiveness Journal of the Academy of Marketing Science. 46: 130-146. DOI: 10.1007/S11747-017-0549-2  0.526
2017 Arens ZG, Hamilton RW. The rebound of the forgone alternative Journal of Consumer Psychology. 27: 318-332. DOI: 10.1016/J.Jcps.2017.01.001  0.503
2017 Matherly T, Arens ZG, Arnold TJ. Big brands, big cities: How the population penalty affects common, identity relevant brands in densely populated areas International Journal of Research in Marketing. 35: 15-33. DOI: 10.1016/J.Ijresmar.2017.10.001  0.378
2016 Arens ZG, Hamilton RW. Why focusing on the similarity of substitutes leaves a lot to be desired Journal of Consumer Research. 43: 448-459. DOI: 10.1093/Jcr/Ucw034  0.444
2014 Hamilton RW, Thompson DV, Arens ZG, Blanchard SJ, Häubl G, Kannan PK, Khan U, Lehmann DR, Meloy MG, Roese NJ, Thomas M. Consumer substitution decisions: An integrative framework Marketing Letters. 25: 305-317. DOI: 10.1007/S11002-014-9313-2  0.47
2012 Kopetz CE, Kruglanski AW, Arens ZG, Etkin J, Johnson HM. The dynamics of consumer behavior: A goal systemic perspective Journal of Consumer Psychology. 22: 208-223. DOI: 10.1016/J.Jcps.2011.03.001  0.405
2012 Arens ZG, Rust RT. The duality of decisions and the case for impulsiveness metrics Journal of the Academy of Marketing Science. 40: 468-479. DOI: 10.1007/S11747-011-0256-3  0.504
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