| Year |
Citation |
Score |
| 2020 |
Stourm L, Iyengar R, Bradlow ET. A Flexible Demand Model for Complements Using Household Production Theory Marketing Science. 39: 763-787. DOI: 10.1287/Mksc.2019.1218 |
0.353 |
|
| 2018 |
Peng J, Agarwal A, Hosanagar K, Iyengar R. Network Overlap and Content Sharing on Social Media Platforms Journal of Marketing Research. 55: 571-585. DOI: 10.1509/Jmr.14.0643 |
0.305 |
|
| 2017 |
Chen Y, Iyengar R, Iyengar G. Modeling Multimodal Continuous Heterogeneity in Conjoint Analysis—A Sparse Learning Approach Marketing Science. 36: 140-156. DOI: 10.2139/Ssrn.2357169 |
0.413 |
|
| 2016 |
Ascarza E, Iyengar R, Schleicher M. The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment Journal of Marketing Research. 53: 46-60. DOI: 10.1509/Jmr.13.0483 |
0.328 |
|
| 2015 |
Gopalakrishnan A, Iyengar R, Meyer RJ. Consumer dynamic usage allocation and learning under multipart tariffs Marketing Science. 34: 116-133. DOI: 10.1287/Mksc.2014.0877 |
0.376 |
|
| 2012 |
Iyengar R, Jedidi K. A conjoint model of quantity discounts Marketing Science. 31: 334-350. DOI: 10.1287/Mksc.1110.0702 |
0.455 |
|
| 2012 |
Lambrecht A, Seim K, Vilcassim N, Cheema A, Chen Y, Crawford GS, Hosanagar K, Iyengar R, Koenigsberg O, Lee R, Miravete EJ, Sahin O. Price discrimination in service industries Marketing Letters. 23: 423-438. DOI: 10.1007/S11002-012-9187-0 |
0.416 |
|
| 2011 |
Iyengar R, Bulte CVd, Eichert J, West B. How Social Network and Opinion Leaders Affect the Adoption of New Products Gfk Marketing Intelligence Review. 3: 16-25. DOI: 10.2478/Gfkmir-2014-0052 |
0.338 |
|
| 2011 |
Iyengar R, Jedidi K, Essegaier S, Danaher PJ. The impact of tariff structure on customer retention, usage, and profitability of access services Marketing Science. 30: 820-826. DOI: 10.1287/Mksc.1110.0655 |
0.414 |
|
| 2011 |
van den Bulte C, Iyengar R. Tricked by truncation: Spurious duration dependence and social contagion in hazard models Marketing Science. 30: 233-248. DOI: 10.1287/Mksc.1100.0615 |
0.382 |
|
| 2011 |
Iyengar R, van den Bulte C, Valente TW. Opinion leadership and social contagion in new product diffusion Marketing Science. 30: 195-212. DOI: 10.1287/Mksc.1100.0566 |
0.336 |
|
| 2008 |
Iyengar R, Jedidi K, Kohli R. A Conjoint Approach to Multipart Pricing Journal of Marketing Research. 45: 195-210. DOI: 10.1509/Jmkr.45.2.195 |
0.407 |
|
| 2008 |
Arora N, Dreze X, Ghose A, Hess JD, Iyengar R, Jing B, Joshi Y, Kumar V, Lurie N, Neslin S, Sajeesh S, Su M, Syam N, Thomas J, Zhang ZJ. Putting one-to-one marketing to work: Personalization, customization, and choice Marketing Letters. 19: 305-321. DOI: 10.1007/S11002-008-9056-Z |
0.362 |
|
| 2008 |
Iyengar R, Schotter A. Learning under supervision: An experimental study Experimental Economics. 11: 154-173. DOI: 10.1007/S10683-007-9164-2 |
0.357 |
|
| 2007 |
Iyengar R, Ansari A, Gupta S. A Model of Consumer Learning for Service Quality and Usage Journal of Marketing Research. 44: 529-544. DOI: 10.1509/Jmkr.44.4.529 |
0.612 |
|
| 2006 |
Ansari A, Iyengar R. Semiparametric Thurstonian Models for Recurrent Choices: A Bayesian Analysis Psychometrika. 71: 631-657. DOI: 10.1007/S11336-006-1233-5 |
0.622 |
|
| 2005 |
Kamakura W, Mela CF, Ansari A, Bodapati A, Fader P, Iyengar R, Naik P, Neslin S, Sun B, Verhoef PC, Wedel M, Wilcox R. Choice models and customer relationship management Marketing Letters. 16: 279-291. DOI: 10.1007/S11002-005-5892-2 |
0.63 |
|
| 2003 |
Iyengar R, Ansari A, Gupta S. Leveraging Information Across Categories Qme-Quantitative Marketing and Economics. 1: 425-465. DOI: 10.1023/B:Qmec.0000004845.25649.6C |
0.625 |
|
| 2003 |
Iyengar R, Kohli R. Why Parrondo's Paradox is irrelevant for utility theory, stock buying, and the emergence of life Complexity. 9: 23-27. DOI: 10.1002/Cplx.10112 |
0.333 |
|
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