Year |
Citation |
Score |
2015 |
Hoban PR, Bucklin RE. Effects of Internet Display Advertising in the Purchase Funnel: Model-Based Insights from a Randomized Field Experiment Journal of Marketing Research. 52: 375-393. DOI: 10.1509/Jmr.13.0277 |
0.434 |
|
2012 |
Rutz OJ, Bucklin RE, Sonnier GP. A Latent Instrumental Variables Approach to Modeling Keyword Conversion in Paid Search Advertising Journal of Marketing Research. 49: 306-319. DOI: 10.1509/Jmr.10.0354 |
0.756 |
|
2012 |
Sismeiro C, Mizik N, Bucklin RE. Modeling coexisting business scenarios with time-series panel data: A dynamics-based segmentation approach International Journal of Research in Marketing. 29: 134-147. DOI: 10.1016/J.Ijresmar.2011.08.005 |
0.432 |
|
2012 |
Rutz OJ, Bucklin RE. Does banner advertising affect browsing for brands? clickstream choice model says yes, for some Qme-Quantitative Marketing and Economics. 10: 231-257. DOI: 10.1007/S11129-011-9114-3 |
0.746 |
|
2011 |
Rutz OJ, Bucklin RE. From Generic to Branded: A Model of Spillover in Paid Search Advertising Journal of Marketing Research. 48: 87-102. DOI: 10.1509/Jmkr.48.1.87 |
0.764 |
|
2011 |
Rutz OJ, Trusov M, Bucklin RE. Modeling Indirect Effects of Paid Search Advertising: Which Keywords Lead to More Future Visits? Marketing Science. 30: 646-665. DOI: 10.1287/Mksc.1110.0635 |
0.716 |
|
2010 |
Trusov M, Bucklin RE, Pauwels K. Do you Want to Be my “friend”? MONETARY VALUE OF WORD-OF-MOUTH MARKETING IN ONLINE COMMUNITIES Gfk Marketing Intelligence Review. 2: 26-33. DOI: 10.2478/Gfkmir-2014-0068 |
0.71 |
|
2010 |
Trusov M, Bodapati AV, Bucklin RE. Determining Influential Users in Internet Social Networks Journal of Marketing Research. 47: 643-658. DOI: 10.1509/Jmkr.47.4.643 |
0.715 |
|
2009 |
Trusov M, Bucklin RE, Pauwels KH. Effects of Word-of-Mouth Versus Traditional Marketing: Findings from an Internet Social Networking Site Journal of Marketing. 73: 90-102. DOI: 10.1509/Jmkg.73.5.90 |
0.719 |
|
2009 |
Bucklin RE, Sismeiro C. Click Here for Internet Insight: Advances in Clickstream Data Analysis in Marketing Journal of Interactive Marketing. 23: 35-48. DOI: 10.1016/J.Intmar.2008.10.004 |
0.412 |
|
2009 |
Terech A, Bucklin RE, Morrison DG. Consideration, choice, and classifying loyalty Marketing Letters. 20: 209-225. DOI: 10.1007/S11002-008-9065-Y |
0.69 |
|
2008 |
Bucklin RE, Siddarth S, Silva-Risso JM. Distribution Intensity and New Car Choice Journal of Marketing Research. 45: 473-486. DOI: 10.1509/Jmkr.45.4.473 |
0.388 |
|
2006 |
Jamal Z, Bucklin RE. Improving the diagnosis and prediction of customer churn: A heterogeneous hazard modeling approach Journal of Interactive Marketing. 20: 16-29. DOI: 10.1002/Dir.20064 |
0.718 |
|
2005 |
Steckel JH, Winer RS, Bucklin RE, Dellaert BGC, Drèze X, Häubl G, Jap SD, Little JDC, Meyvis T, Montgomery AL, Rangaswamy A. Choice in Interactive Environments Marketing Letters. 16: 309-320. DOI: 10.1007/S11002-005-5894-0 |
0.321 |
|
2004 |
Sismeiro C, Bucklin RE. Modeling Purchase Behavior at an E-Commerce Web Site: A Task-Completion Approach: Journal of Marketing Research. 41: 306-323. DOI: 10.1509/Jmkr.41.3.306.35985 |
0.411 |
|
2004 |
Silva‐Risso JM, Bucklin RE. Capturing the effects of coupon promotions in scanner panel choice models Journal of Product & Brand Management. 13: 442-452. DOI: 10.1108/10610420410560325 |
0.479 |
|
2003 |
Bucklin RE, Sismeiro C. A Model of Web Site Browsing Behavior Estimated on Clickstream Data Journal of Marketing Research. 40: 249-267. DOI: 10.1509/Jmkr.40.3.249.19241 |
0.422 |
|
2002 |
Bucklin RE, Lattin JM, Ansari A, Gupta S, Bell D, Coupey E, Little JDC, Mela C, Montgomery A, Steckel J. Choice and the Internet: From Clickstream to Research Stream Marketing Letters. 13: 245-258. DOI: 10.1023/A:1020231107662 |
0.459 |
|
1999 |
Silva-Risso JM, Bucklin RE, Morrison DG. A Decision Support System for Planning Manufacturers' Sales Promotion Calendars Marketing Science. 18: 274-300. DOI: 10.1287/Mksc.18.3.274 |
0.446 |
|
1999 |
Bucklin RE, Gupta S. Commercial Use of UPC Scanner Data: Industry and Academic Perspectives Marketing Science. 18: 247-273. DOI: 10.1287/Mksc.18.3.247 |
0.429 |
|
1999 |
Bell D, Bucklin R. The Role of Internal Reference Points in the Category Purchase Decision Journal of Consumer Research. 26: 128-143. DOI: 10.1086/209555 |
0.374 |
|
1998 |
Bucklin RE, Gupta S, Siddarth S. Determining Segmentation in Sales Response across Consumer Purchase Behaviors Journal of Marketing Research. 35: 189-197. DOI: 10.1177/002224379803500205 |
0.389 |
|
1998 |
Bucklin RE, Russell GJ, Srinivasan V. A Relationship between Market Share Elasticities and Brand Switching Probabilities Journal of Marketing Research. 35: 99-113. DOI: 10.1177/002224379803500110 |
0.362 |
|
1998 |
Bucklin RE, Lehmann DR, Little JDC. From Decision Support to Decision Automation: A 2020 Vision Marketing Letters. 9: 235-246. DOI: 10.1023/A:1008047504898 |
0.347 |
|
1998 |
Bucklin RE, Gupta S, Siddarth S. Modelling the effect of purchase quantity on consumer choice of product assortment Journal of Forecasting. 17: 281-301. DOI: 10.1002/(Sici)1099-131X(199806/07)17:3/4<281::Aid-For697>3.0.Co;2-A |
0.437 |
|
1995 |
Siddarth S, Bucklin RE, Morrison DG. Making the Cut: Modeling and Analyzing Choice Set Restriction in Scanner Panel Data: Journal of Marketing Research. 32: 255-266. DOI: 10.1177/002224379503200302 |
0.425 |
|
1995 |
Bucklin RE, Gupta S, Han S. A Brand's Eye View of Response Segmentation in Consumer Brand Choice Behavior: Journal of Marketing Research. 32: 66-74. DOI: 10.1177/002224379503200108 |
0.369 |
|
1994 |
Winer RS, Bucklin RE, Deighton J, Erdem T, Fader PS, Inman JJ, Katahira H, Lemon K, Mitchell A. When worlds collide: The implications of panel data-based choice models for consumer behavior Marketing Letters. 5: 383-394. DOI: 10.1007/Bf00999212 |
0.34 |
|
1993 |
Russell GJ, Bucklin RE, Srinivasan V. Identifying multiple preference segments from own- and cross-price elasticities Marketing Letters. 4: 5-18. DOI: 10.1007/Bf00994183 |
0.397 |
|
1992 |
Bucklin RE, Gupta S. Brand Choice, Purchase Incidence, and Segmentation: An Integrated Modeling Approach Journal of Marketing Research. 29: 201-215. DOI: 10.1177/002224379202900205 |
0.415 |
|
1991 |
Bucklin RE, Lattin JM. A Two-State Model of Purchase Incidence and Brand Choice Marketing Science. 10: 24-39. DOI: 10.1287/Mksc.10.1.24 |
0.376 |
|
1989 |
Lattin JM, Bucklin RE. Reference Effects of Price and Promotion on Brand Choice Behavior Journal of Marketing Research. 26: 299-310. DOI: 10.1177/002224378902600304 |
0.367 |
|
Low-probability matches (unlikely to be authored by this person) |
1991 |
Bucklin RE, Srinivasan V. Determining Interbrand Substitutability through Survey Measurement of Consumer Preference Structures Journal of Marketing Research. 28: 58-71. DOI: 10.1177/002224379102800105 |
0.259 |
|
2015 |
Bucklin RE. An introduction to the special issue Journal of Retailing. 91: 543-545. DOI: 10.1016/J.Jretai.2015.03.004 |
0.231 |
|
1989 |
Bucklin RE, Caves RE, Lo AW. Games of survival in the US newspaper industry Applied Economics. 21: 631-649. DOI: 10.1080/758524895 |
0.229 |
|
2021 |
Becerril-Arreola R, Bucklin RE. Beverage bottle capacity, packaging efficiency, and the potential for plastic waste reduction. Scientific Reports. 11: 3542. PMID 33633137 DOI: 10.1038/s41598-021-82983-x |
0.117 |
|
Hide low-probability matches. |