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Sanjog R. Misra - Publications

Affiliations: 
Management (MS/PHD) 0535 University of California, Los Angeles, Los Angeles, CA 
Area:
Marketing Business Administration, Statistics, Web Studies
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22 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2020 Kosyakova T, Otter T, Misra S, Neuerburg C. Exact MCMC for Choices from Menus—Measuring Substitution and Complementarity Among Menu Items Marketing Science. 39: 427-447. DOI: 10.2139/Ssrn.2957105  0.421
2020 Jain A, Misra S, Rudi N. The Effect of Sales Assistance on Purchase Decisions: An analysis using retail video data Qme-Quantitative Marketing and Economics. 18: 273-303. DOI: 10.1007/S11129-020-09223-W  0.376
2017 Dubé J, Misra S. Scalable Price Targeting National Bureau of Economic Research. DOI: 10.2139/Ssrn.2992257  0.435
2017 Nair HS, Misra S, Hornbuckle WJ, Mishra R, Acharya A. Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation Marketing Science. 36: 699-725. DOI: 10.1287/Mksc.2017.1039  0.457
2016 Daljord Ø, Misra S, Nair HS. Homogeneous contracts for heterogeneous agents: Aligning sales force composition and compensation Journal of Marketing Research. 53: 161-182. DOI: 10.1509/Jmr.14.0018  0.401
2013 Misra S. Markov chain monte carlo for incomplete information discrete games Quantitative Marketing and Economics. 11: 117-153. DOI: 10.1007/S11129-012-9128-5  0.335
2012 Ellickson PB, Misra S, Nair HS. Repositioning dynamics and pricing strategy Journal of Marketing Research. 49: 750-772. DOI: 10.1509/Jmr.11.0068  0.446
2012 Shin S, Misra S, Horsky D. Disentangling Preferences and Learning in Brand Choice Models Marketing Science. 31: 115-137. DOI: 10.1287/Mksc.1110.0680  0.352
2012 Ellickson PB, Misra S. Enriching interactions: Incorporating outcome data into static discrete games Qme-Quantitative Marketing and Economics. 10: 1-26. DOI: 10.1007/S11129-011-9112-5  0.469
2011 Misra S, Nair HS. A structural model of sales-force compensation dynamics: Estimation and field implementation Quantitative Marketing and Economics. 9: 211-257. DOI: 10.2139/Ssrn.1474462  0.404
2011 Ellickson PB, Misra S. Structural Workshop Paper---Estimating Discrete Games Marketing Science. 30: 997-1010. DOI: 10.1287/Mksc.1110.0675  0.397
2011 Misra S, Nair HS. A structural model of salesforce compensation dynamics: Response to Profs. Rust and Staelin Quantitative Marketing and Economics. 9: 267-273. DOI: 10.1007/S11129-011-9111-6  0.42
2008 Ellickson PB, Misra S. Supermarket Pricing Strategies Marketing Science. 27: 811-828. DOI: 10.1287/Mksc.1080.0398  0.475
2008 Draganska M, Misra S, Aguirregabiria V, Bajari P, Einav L, Ellickson P, Horsky D, Narayanan S, Orhun Y, Reiss P, Seim K, Singh V, Thomadsen R, Zhu T. Discrete choice models of firms' strategic decisions Marketing Letters. 19: 399-416. DOI: 10.1007/S11002-008-9060-3  0.446
2006 Horsky D, Misra S, Nelson P. Observed and Unobserved Preference Heterogeneity in Brand-Choice Models Marketing Science. 25: 322-335. DOI: 10.1287/Mksc.1050.0192  0.458
2006 Brickley JA, Misra S, Horn RLV. Contract Duration: Evidence from Franchising* The Journal of Law and Economics. 49: 173-196. DOI: 10.1086/501081  0.356
2006 Richmond W, Nelson P, Misra S. An empirical analysis of software life spans to determine the planning horizon for new software Information Technology & Management. 7: 131-149. DOI: 10.1007/S10799-006-8104-8  0.318
2005 Misra S. Generalized reverse discrete choice models Quantitative Marketing and Economics. 3: 175-200. DOI: 10.1007/S11129-005-0260-3  0.433
2005 Misra S, Coughlan AT, Narasimhan C. Salesforce compensation: An analytical and empirical examination of the agency theoretic approach Quantitative Marketing and Economics. 3: 5-39. DOI: 10.1007/S11129-005-0164-2  0.394
2005 Manchanda P, Wittink DR, Ching A, Cleanthous P, Ding M, Dong XJ, Leeflang PSH, Misra S, Mizik N, Narayanan S, Steenburgh T, Wieringa JE, Wosinska M, Xie Y. Understanding firm, physician and consumer choice behavior in the pharmaceutical industry Marketing Letters. 16: 293-308. DOI: 10.1007/S11002-005-5893-1  0.341
2004 Misra S, Pinker EJ, Shumsky RA. Salesforce design with experience-based learning Iie Transactions. 36: 941-952. DOI: 10.2139/Ssrn.282814  0.338
1997 Misra SR, Trivedi M. A cointegration analysis of demand: implications for pricing Pricing Strategy and Practice. 5: 156-163. DOI: 10.1108/09684909710184653  0.407
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