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Oliver J. Rutz, Ph.D. - Publications

Affiliations: 
2007 University of California, Los Angeles, Los Angeles, CA 
Area:
Marketing Business Administration, Mass Communications
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13 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2019 Rutz O, Aravindakshan A, Rubel O. Measuring and forecasting mobile game app engagement International Journal of Research in Marketing. 36: 185-199. DOI: 10.1016/J.Ijresmar.2019.01.002  0.329
2019 Rutz OJ, Sonnier GP. VANISH regularization for generalized linear models Qme-Quantitative Marketing and Economics. 17: 415-437. DOI: 10.1007/S11129-019-09216-4  0.443
2017 Rutz OJ, Sonnier GP, Trusov M. A New Method to Aid Copy Testing of Paid Search Text Advertisements Journal of Marketing Research. 54: 885-900. DOI: 10.1509/Jmr.14.0186  0.699
2015 Aravindakshan A, Rubel O, Rutz O. Managing blood donations with marketing Marketing Science. 34: 269-280. DOI: 10.1287/Mksc.2014.0892  0.303
2015 Srinivasan S, Rutz OJ, Pauwels K. Paths to and off purchase: quantifying the impact of traditional marketing and online consumer activity Journal of the Academy of Marketing Science. DOI: 10.1007/S11747-015-0431-Z  0.381
2014 Reimer K, Rutz OJ, Pauwels K. How Online Consumer Segments Differ in Long-term Marketing Effectiveness Journal of Interactive Marketing. 28: 271-284. DOI: 10.1016/J.Intmar.2014.05.002  0.399
2012 Rutz OJ, Bucklin RE, Sonnier GP. A Latent Instrumental Variables Approach to Modeling Keyword Conversion in Paid Search Advertising Journal of Marketing Research. 49: 306-319. DOI: 10.1509/Jmr.10.0354  0.712
2012 Rutz OJ, Bucklin RE. Does banner advertising affect browsing for brands? clickstream choice model says yes, for some Qme-Quantitative Marketing and Economics. 10: 231-257. DOI: 10.1007/S11129-011-9114-3  0.695
2011 Rutz OJ, Bucklin RE. From Generic to Branded: A Model of Spillover in Paid Search Advertising Journal of Marketing Research. 48: 87-102. DOI: 10.1509/Jmkr.48.1.87  0.724
2011 Rutz OJ, Trusov M. Zooming In on Paid Search Ads---A Consumer-Level Model Calibrated on Aggregated Data Marketing Science. 30: 789-800. DOI: 10.1287/Mksc.1110.0647  0.726
2011 Sonnier GP, McAlister L, Rutz OJ. A Dynamic Model of the Effect of Online Communications on Firm Sales Marketing Science. 30: 702-716. DOI: 10.1287/Mksc.1110.0642  0.377
2011 Rutz OJ, Trusov M, Bucklin RE. Modeling Indirect Effects of Paid Search Advertising: Which Keywords Lead to More Future Visits? Marketing Science. 30: 646-665. DOI: 10.1287/Mksc.1110.0635  0.656
2011 Rutz OJ, Sonnier GP. The Evolution of Internal Market Structure Marketing Science. 30: 274-289. DOI: 10.1287/Mksc.1100.0620  0.424
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