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Michael S. Trusov, Ph.D. - Publications

Affiliations: 
2007 University of California, Los Angeles, Los Angeles, CA 
Area:
Marketing Business Administration, Mass Communications
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16/29 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2020 Mejia J, Gopal A, Trusov M. Deal or No Deal? Online Deals, Retailer Heterogeneity, and Brand Evaluations in a Competitive Environment Information Systems Research. DOI: 10.1287/Isre.2020.0933  0.378
2020 Huang M, Trusov M. Customer satisfaction underappreciation: The relation of customer satisfaction to CEO compensation International Journal of Research in Marketing. 37: 129-150. DOI: 10.1016/J.Ijresmar.2019.06.001  0.395
2018 Watson J, Ghosh AP, Trusov M. Swayed by the numbers: the consequences of displaying product review attributes Journal of Marketing. 82: 109-131. DOI: 10.1177/0022242918805468  0.312
2017 Rutz OJ, Sonnier GP, Trusov M. A New Method to Aid Copy Testing of Paid Search Text Advertisements Journal of Marketing Research. 54: 885-900. DOI: 10.1509/Jmr.14.0186  0.696
2017 Zhang Y, Trusov M, Stephen AT, Jamal Z. Online Shopping and Social Media: Friends or Foes? Journal of Marketing. 81: 24-41. DOI: 10.1509/Jm.14.0344  0.351
2017 Joshi AM, Trusov M. Are You a “Viral Star”? Conceptualizing and Modeling Inter-media Virality Journal of the Association For Consumer Research. 2: 196-215. DOI: 10.1086/691215  0.334
2016 Trusov M, Ma L, Jamal Z. Crumbs of the Cookie: User Profiling in Customer-Base Analysis and Behavioral Targeting Marketing Science. 35: 405-426. DOI: 10.1287/Mksc.2015.0956  0.515
2013 Trusov M, Rand WM, Joshi YV. Improving Prelaunch Diffusion Forecasts: Using Synthetic Networks as Simulated Priors Journal of Marketing Research. 50: 675-690. DOI: 10.1509/Jmr.11.0508  0.349
2011 Moe WW, Trusov M, Smith RH. The value of social dynamics in online product ratings forums Journal of Marketing Research. 48: 444-456. DOI: 10.1509/Jmkr.48.3.444  0.32
2011 Rutz OJ, Trusov M. Zooming In on Paid Search Ads---A Consumer-Level Model Calibrated on Aggregated Data Marketing Science. 30: 789-800. DOI: 10.1287/Mksc.1110.0647  0.71
2011 Rutz OJ, Trusov M, Bucklin RE. Modeling Indirect Effects of Paid Search Advertising: Which Keywords Lead to More Future Visits? Marketing Science. 30: 646-665. DOI: 10.1287/Mksc.1110.0635  0.633
2010 Trusov M, Bucklin RE, Pauwels K. Do you Want to Be my “friend”? MONETARY VALUE OF WORD-OF-MOUTH MARKETING IN ONLINE COMMUNITIES Gfk Marketing Intelligence Review. 2: 26-33. DOI: 10.2478/Gfkmir-2014-0068  0.677
2010 Trusov M, Bodapati AV, Bucklin RE. Determining Influential Users in Internet Social Networks Journal of Marketing Research. 47: 643-658. DOI: 10.1509/Jmkr.47.4.643  0.669
2010 Decker R, Trusov M. Estimating Aggregate Consumer Preferences from Online Product Reviews International Journal of Research in Marketing. 27: 293-307. DOI: 10.1016/J.Ijresmar.2010.09.001  0.41
2009 Trusov M, Bucklin RE, Pauwels KH. Effects of Word-of-Mouth Versus Traditional Marketing: Findings from an Internet Social Networking Site Journal of Marketing. 73: 90-102. DOI: 10.1509/Jmkg.73.5.90  0.691
2006 Trusov M, Bodapati AV, Cooper LG. Retailer Promotion Planning: Improving Forecast Accuracy And Interpretability Journal of Interactive Marketing. 20: 71-81. DOI: 10.1002/Dir.20068  0.431
Low-probability matches (unlikely to be authored by this person)
2020 Kim C, Kannan PK, Trusov M, Ordanini A. Modeling Dynamics in Crowdfunding Marketing Science. 39: 339-365. DOI: 10.1287/Mksc.2019.1209  0.28
1957 SOROKHTIN GN, TRUSOV MS, RAEV ML. [Effect of anticholinesterase on dark adaptation]. Biulleten' Eksperimental'Noĭ Biologii I Meditsiny. 44: 81-5. PMID 13522828  0.075
1965 Trusov MS. [The effectiveness of dispensary treatment of glaucoma]. Vestnik Oftalmologii. 78: 31-5. PMID 5885503  0.054
1966 Trusov MS, Rozenkrants KB. [Surgical treatment of chemical burns of the eye in combination with irrigation with defibrinated blood and subconjunctival administration of autoblood with antibiotics]. Vestnik Oftalmologii. 79: 61-5. PMID 5982233  0.031
1958 TRUSOV MS. [Some stimulators of night vision]. Voenno-Medit︠S︡Inskiĭ Zhurnal. 5: 56-63. PMID 13557923  0.028
1962 TRUSOV MS. [The effect of eserine on the light sensitivity and dark adaptation of the eye]. Oftalmologicheskiĭ Zhurnal. 17: 366-71. PMID 13994397  0.027
1960 TRUSOV MS, CHUKHAREV PA. [An apparatus for study of color vision]. Voenno-Medit︠S︡Inskiĭ Zhurnal. 3: 85-6. PMID 13778289  0.027
1957 TRUSOV MS. [Changes of visual acuity and anomalous refraction in flying personnel]. Voenno-Medit︠S︡Inskiĭ Zhurnal. 5: 53-5. PMID 13557812  0.02
1962 TRUSOV MS. [Studies on dark adaptation in glaucoma with the aid of a chamber with light filters]. Vestnik Oftalmologii. 75: 34-6. PMID 13994396  0.02
1972 Trusov MS. [Color vision disorders in hypertonic disease and arteriosclerosis]. Oftalmologicheskiĭ Zhurnal. 27: 19-22. PMID 5016397  0.012
1968 Trusov MS. [On disorder of color vision in hypertension]. Klinicheskaia Meditsina. 46: 42-6. PMID 5304236  0.01
1966 Trusov MS. [Filariasis of the eye in the USSR]. Oftalmologicheskiĭ Zhurnal. 21: 440-2. PMID 5987750  0.01
1962 TRUSOV MS. [A case of congenital achromasis]. Oftalmologicheskiĭ Zhurnal. 17: 250-2. PMID 13922717  0.01
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