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Gary L. Frankwick

Affiliations: 
Oklahoma State University, Stillwater, OK, United States 
Area:
Marketing Business Administration, Management Business Administration
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"Gary Frankwick"
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Children

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Jerome Christia grad student 2000 Oklahoma State University
Evan S. Cragin grad student 2003 Oklahoma State University
Thomas W. Lanis grad student 2004 Oklahoma State University
Courtney S. Hunt grad student 2007 Oklahoma State University
Jay J. Yoo grad student 2011 Oklahoma State University

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Publications

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Al-Kwifi OS, Frankwick GL, Ahmed ZU. (2019) Achieving rapid internationalization of sub-Saharan African firms: Ethiopian Airlines' operations under challenging conditions Journal of Business Research
Lagat C, Frankwick GL. (2017) Marketing capability, marketing strategy implementation and performance in small firms J. For Global Business Advancement. 10: 327
Xu Z, Frankwick GL, Ramirez E. (2016) Effects of big data analytics and traditional marketing analytics on new product success: A knowledge fusion perspective Journal of Business Research. 69: 1562-1566
Yoo J(, Arnold TJ, Frankwick GL. (2014) Promoting boundary-spanning behavior among service personnel European Journal of Marketing. 48: 1626-1647
Yoo J(, Flaherty K, Frankwick GL. (2014) The effect of communication practice on deviance among Korean salespeople: The mediating role of intrinsic motivation Journal of Business Research. 67: 1991-1999
Srivastava P, Yoo J, Frankwick G, et al. (2013) Evaluating the relationship of firm strategic orientations and new product development program performance Journal of Marketing Theory and Practice. 21: 429-440
Jiménez FR, Voss KE, Frankwick GL. (2013) A classification schema of co-production of goods: An open-systems perspective European Journal of Marketing. 47: 1841-1858
Frankwick GL, Porter SS, Crosby LA. (2013) Dynamics of Relationship Selling: A Longitudinal Examination of Changes in Salesperson-customer Relationship Status Journal of Personal Selling and Sales Management. 21: 135-146
Wei YS, Frankwick GL, Nguyen BH. (2012) Should Firms Consider Employee Input in Reward System Design? The Effect of Participation on Market Orientation and New Product Performance Journal of Product Innovation Management. 29: 546-558
Yoo J(, Frankwick GL. (2012) New product development capabilities and new product performances: moderating role of organizational climate Journal of Global Scholars of Marketing Science. 22: 83-100
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