Tulin Erdem

University of California, Berkeley, Berkeley, CA, United States 
Marketing Business Administration, Health Care Management
"Tulin Erdem"
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Meyer R, Erdem T, Feinberg F, et al. (2015) Dynamic Influences on Individual Choice Behavior Marketing Letters. 8: 349-360
Che H, Erdem T, Öncü TS. (2015) Consumer learning and evolution of consumer brand preferences Quantitative Marketing and Economics. 13: 173-202
Cutright KM, Erdem T, Fitzsimons GJ, et al. (2014) Finding brands and losing your religion? Journal of Experimental Psychology. General. 143: 2209-22
Ching AT, Erdem T, Keane MP. (2014) How Much Do Consumers Know About the Quality of Products? Evidence from the Diaper Market The Japanese Economic Review. 1-29
Ching AT, Erdem T, Keane MP. (2014) A simple method to estimate the roles of learning, inventories and category consideration in consumer choice Journal of Choice Modelling
Ching AT, Erdem T, Keane MP. (2013) Learning models: An assessment of progress, challenges, and new developments Marketing Science. 32: 913-938
Bronnenberg BJ, Erdem T, Rossi PE, et al. (2012) Introduction to the special section on "marketing dynamics" Journal of Marketing Research. 49: 749
Erdem T, Chang SR. (2012) A cross-category and cross-country analysis of umbrella branding for national and store brands Journal of the Academy of Marketing Science. 40: 86-101
Erdem T, Katz ML, Sun B. (2010) A simple test for distinguishing between internal reference price theories Quantitative Marketing and Economics. 8: 303-332
Shachar R, Erdem T, Fitzsimons GJ, et al. (2009) Brands: The opiate of the non-religious masses? Advances in Consumer Research. 36: 990-991
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