Robert F. Lusch
Affiliations: | University of Oklahoma, Norman, OK, United States |
Area:
Marketing Business Administration, General Business AdministrationGoogle:
"Robert Lusch"
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Publications
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| Frias KM, Popovich DL, Duhan DF, et al. (2020) Perceived Market Risk in New Ventures: A Study of Early-Phase Business Angel Investment Screening: Journal of Macromarketing. 40: 339-354 |
| O'Brien M, Liu Y, Chen H, et al. (2020) Gaining insight to B2B relationships through new segmentation approaches: Not all relationships are equal Expert Systems With Applications. 161: 113767 |
| Nowicki D, Sauser B, Randall W, et al. (2018) Service-Dominant Logic and Performance-Based Contracting: A Systems Thinking Perspective Service Science. 10: 12-24 |
| Lusch RF, Watts JKM. (2018) Redefining the market: A treatise on exchange and shared understanding: Marketing Theory. 18: 435-449 |
| Greer CR, Lusch RF, Hitt MA. (2017) A Service Perspective for Human Capital Resources: A Critical Base for Strategy Implementation Academy of Management Perspectives. 31: 137-158 |
| Vargo SL, Lusch RF. (2017) Service-dominant logic 2025 International Journal of Research in Marketing. 34: 46-67 |
| Lusch RF, Sagarin R, Tang ZR. (2016) Commentary-Lessons from Nature: Enhancing the Adaptable Potential of Service Ecosystems Service Science Archive. 8: 85-96 |
| Barile S, Lusch RF, Reynoso J, et al. (2016) Systems, networks, and ecosystems in service research Journal of Service Management. 27: 652-674 |
| Greer CR, Lusch RF, Vargo SL. (2016) A service perspective. Key managerial insights from service-dominant (S-D) logic Organizational Dynamics. 45: 28-38 |
| Lusch RF, Vargo SL, Gustafsson A. (2016) Fostering a trans-disciplinary perspectives of service ecosystems Journal of Business Research. 69: 2957-2963 |