Russell S. Winer

Affiliations: 
University of California, Berkeley, Berkeley, CA, United States 
Area:
Marketing Business Administration
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"Russell Winer"
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Publications

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Oblander ES, Gupta S, Mela CF, et al. (2020) The past, present, and future of customer management Marketing Letters. 31: 1-12
McCarthy DM, Winer RS. (2019) The Pareto rule in marketing revisited: is it 80/20 or 70/20? Marketing Letters. 30: 139-150
Stremersch S, Winer R. (2018) Academic Research in Marketing and Business School Health: Limiters and Improvement Opportunities Erim Report Series Research in Management Erasmus Research Institute of Management
Hu M(, Winer RS. (2017) The “tipping point” feature of social coupons: An empirical investigation☆ International Journal of Research in Marketing. 34: 120-136
Lehmann DR, Winer RS. (2017) The role and impact of reviewers on the marketing discipline Journal of the Academy of Marketing Science. 45: 587-592
Kim BJ, Singh V, Winer RS. (2017) The Pareto rule for frequently purchased packaged goods: an empirical generalization Marketing Letters. 28: 491-507
Winer RS, Fader PS. (2016) Objective vs. online ratings: Are low correlations unexpected and does it matter? A commentary on de Langhe, Fernbach, and Lichtenstein Journal of Consumer Research. 42: 846-849
Venkatraman V, Dimoka A, Pavlou PA, et al. (2015) Predicting advertising success beyond traditional measures: New insights from neurophysiological methods and market response modeling Journal of Marketing Research. 52: 436-452
Tully SM, Winer RS. (2014) The Role of the Beneficiary in Willingness to Pay for Socially Responsible Products: A Meta-Analysis Journal of Retailing. 90: 255-274
Feldman D, Trzcinka C, Winer RS. (2014) Pricing under noisy signaling Review of Quantitative Finance and Accounting. 45: 435-454
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