Jerome Christia, Ph.D.
Affiliations: | 2000 | Oklahoma State University, Stillwater, OK, United States |
Area:
Marketing Business Administration, Management Business AdministrationGoogle:
"Jerome Christia"Parents
Sign in to add mentor| Gary L. Frankwick | grad student | 2000 | Oklahoma State University | |
| (The effect of alliance image on the relationship between consumer innovativeness and new product adoption.) | ||||