Young H. Bae, Ph.D.
Affiliations: | 2012 | Business Administration | University of Iowa, Iowa City, IA |
Area:
Management Business Administration, Marketing Business AdministrationGoogle:
"Young Bae"Parents
Sign in to add mentor| Gary J. Russell | grad student | 2012 | University of Iowa | |
| (Three essays on the customer satisfaction-customer loyalty association.) | ||||
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Publications
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| Bae YH, Gruca TS, Lim H, et al. (2020) The size-rank relationship for market shares of consumer packaged goods Applied Economics. 1-9 |
| Yim S, Bae YH, Lim H, et al. (2019) The role of marketing capability in linking CSR to corporate financial performance: When CSR gives positive signals to stakeholders European Journal of Marketing. 53: 1333-1354 |
| Bae YH, Moon S, Jun JW, et al. (2018) The impact of consumers' attitudes toward a theme park: A focus on Disneyland in the Los Angeles metropolitan area Sustainability. 10: 3409 |
| Moon S, Kang MY, Bae YH, et al. (2018) Weather sensitivity analysis on grocery shopping International Journal of Market Research. 60: 380-393 |
| Moon S, Kwon JH, Jung SU, et al. (2018) The impact of individual differences in weather sensitivity on weather-related purchase intentions: International Journal of Market Research. 60: 104-117 |
| Hough M, Bae YH, Jun JW. (2016) Investigating consumer behavioural intention to utilise digital signage International Journal of Internet Marketing and Advertising. 10: 255-269 |