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Richard A. Gooner, Ph.D.

Affiliations: 
2001 University of North Carolina, Chapel Hill, Chapel Hill, NC 
Area:
Marketing Business Administration
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Neil A. Morgan grad student 2001 UNC Chapel Hill
 (Managing product categories.)

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Publications

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Thompson SA, Gooner RA, Kim A. (2015) Your mileage may vary: Managing untargeted consumers’ reactions to promotions Journal of the Academy of Marketing Science. 43: 713-729
Gooner RA, Nadler SS. (2012) Abstracting Empirical Generalizations from Private Label Brand Research The Journal of Marketing Theory and Practice. 20: 87-104
Gooner RA, Morgan NA, Perreault WDJ. (2011) Is Retail Category Management Worth the Effort (and Does a Category Captain Help or Hinder) Journal of Marketing. 75: 18-33
Morgan NA, Kaleka A, Gooner RA. (2007) Focal supplier opportunism in supermarket retailer category management Journal of Operations Management. 25: 512-527
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