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Hyejeung Cho, Ph.D. - Publications

Affiliations: 
2006 University of Michigan, Ann Arbor, Ann Arbor, MI 
Area:
Marketing Business Administration
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3 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2012 Cho H, Schwarz N. I Like Your Product When I Like My Photo: Misattribution Using Interactive Virtual Mirrors Journal of Interactive Marketing. 26: 235-243. DOI: 10.1016/J.Intmar.2012.03.003  0.458
2010 Cho H, Schwarz N. I like those glasses on you, but not in the mirror: Fluency, preference, and virtual mirrors Journal of Consumer Psychology. 20: 471-475. DOI: 10.1016/J.Jcps.2010.07.004  0.445
2008 Cho H, Schwarz N. Of great art and untalented artists: Effort information and the flexible construction of judgmental heuristics Journal of Consumer Psychology. 18: 205-211. DOI: 10.1016/J.Jcps.2008.04.009  0.405
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