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Anyuan ( Shen, Ph.D. - Publications

Affiliations: 
2007 The University of Nebraska - Lincoln, Lincoln, NE 
Area:
Marketing Business Administration
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4 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2014 Shen A. Recommendations as personalized marketing: insights from customer experiences Journal of Services Marketing. 28: 414-427. DOI: 10.1108/Jsm-04-2013-0083  0.425
2011 Shen A, Ball AD. Preference stability belief as a determinant of response to personalized recommendations Journal of Consumer Behaviour. 10: 71-79. DOI: 10.1002/Cb.350  0.463
2009 Shen A, Ball AD. Customer perceptions and sustained usage of recommender systems International Journal of Electronic Business. 7: 642-663. DOI: 10.1504/Ijeb.2009.029056  0.485
2009 Shen A, Ball AD. Is personalization of services always a good thing? Exploring the role of technology-mediated personalization (TMP) in service relationships Journal of Services Marketing. 23: 80-92. DOI: 10.1108/08876040910946341  0.474
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