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Yi-Lin Tsai, Ph.D. - Publications

Affiliations: 
2013 Business University of Chicago, Chicago, IL 
Area:
Marketing Business Administration, General Business Administration, General Economics
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1 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2015 Tsai Y, Dev Cs, Chintagunta P. What’s in a Brand Name? Assessing the Impact of Rebranding in the Hospitality Industry Journal of Marketing Research. 52: 865-878. DOI: 10.1509/Jmr.13.0221  0.359
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