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Hong Yuan, Ph.D. - Publications

Affiliations: 
2005 University of Michigan, Ann Arbor, Ann Arbor, MI 
Area:
Marketing Business Administration
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9 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2019 Kulkarni A, Wang XC, Yuan H. Boomerang effect of incentive reminders during shopping trips Journal of Consumer Marketing. 36: 592-599. DOI: 10.1108/Jcm-07-2018-2783  0.303
2019 Reich BJ, Yuan H. A Shared Understanding: Redefining "Sharing" from a Consumer Perspective The Journal of Marketing Theory and Practice. 27: 430-444. DOI: 10.1080/10696679.2019.1644954  0.386
2019 Wang H, Yuan H, Li X, Li H. The impact of psychological identification with home-name stocks on investor behavior: an empirical and experimental investigation Journal of the Academy of Marketing Science. 47: 1109-1130. DOI: 10.1007/S11747-019-00690-6  0.378
2013 Yuan H, Gómez MI, Rao VR. Trade Promotion Decisions Under Demand Uncertainty: A Market Experiment Approach Management Science. 59: 1709-1724. DOI: 10.1287/Mnsc.1120.1652  0.4
2012 White TB, Yuan H. Building trust to increase purchase intentions: The signaling impact of low pricing policies Journal of Consumer Psychology. 22: 384-394. DOI: 10.1016/J.Jcps.2011.09.003  0.375
2011 Yuan H, Han S. The Effects of Consumers' Price Expectations on Sellers' Dynamic Pricing Strategies Journal of Marketing Research. 48: 48-61. DOI: 10.1509/Jmkr.48.1.48  0.413
2011 Yuan H, Krishna A. Price-Matching Guarantees with Endogenous Search: A Market Experiment Approach Journal of Retailing. 87: 182-193. DOI: 10.1016/J.Jretai.2011.04.002  0.607
2008 Yuan H, Krishna A. Pricing of mall services in the presence of sales leakage Journal of Retailing. 84: 95-117. DOI: 10.1016/J.Jretai.2008.01.008  0.602
2002 Krishna A, Briesch R, Lehmann DR, Yuan H. A meta-analysis of the impact of price presentation on perceived savings Journal of Retailing. 78: 101-118. DOI: 10.1016/S0022-4359(02)00072-6  0.61
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