Jang-Sun Hwang - Publications
Affiliations: | Chung-Ang University (Korea), Seoul, South Korea |
Area:
Interactive mediaYear | Citation | Score | |||
---|---|---|---|---|---|
2009 | Doh SJ, Hwang JS. How consumers evaluate eWOM (electronic word-of-mouth) messages. Cyberpsychology & Behavior : the Impact of the Internet, Multimedia and Virtual Reality On Behavior and Society. 12: 193-7. PMID 19072076 DOI: 10.1089/Cpb.2008.0109 | 0.519 | |||
2008 | Choi YK, Hwang JS, McMillan SJ. Gearing up for mobile advertising: A cross-cultural examination of key factors that drive mobile messages home to consumers Psychology and Marketing. 25: 756-768. DOI: 10.1002/mar.20237 | 0.604 | |||
2005 | Kim J, McMillan SJ, Hwang J. Strategies for the Super Bowl of Advertising: An Analysis of How the Web is Integrated into Campaigns Journal of Interactive Advertising. 6: 46-60. DOI: 10.1080/15252019.2005.10722107 | 0.634 | |||
2005 | Hovland R, McMahan C, Lee G, Hwang JS, Kim J. Gender role portrayals in American and Korean advertisements Sex Roles. 53: 887-899. DOI: 10.1007/S11199-005-8305-3 | 0.547 | |||
2003 | Hwang J, McMillan SJ, Lee G. Corporate Web Sites as Advertising Journal of Interactive Advertising. 3: 10-23. DOI: 10.1080/15252019.2003.10722070 | 0.626 | |||
2003 | McMillan SJ, Hwang JS, Lee G. Effects of structural and perceptual factors on attitudes toward the website Journal of Advertising Research. 43: 400-409. DOI: 10.1017/S0021849903030393 | 0.648 | |||
2002 | McMillan SJ, Hwang JS. Measures of perceived interactivity: An exploration of the role of direction of communication, user control, and time in shaping perceptions of interactivity Journal of Advertising. 31: 28-42. DOI: 10.1080/00913367.2002.10673674 | 0.595 | |||
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