Yunjae Cheong - Publications
Affiliations: | The University of Alabama, Tuscaloosa, AL |
Year | Citation | Score | |||
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2011 | Cheong Y, Leckenby JD, Eakin T. Evaluating the multivariate beta binomial distribution for estimating magazine and internet exposure frequency distributions Journal of Advertising. 40: 7-23. DOI: 10.2753/JOA0091-3367400101 | 0.433 | |||
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