Deborah J. MacInnis

Business Administration: Doctor of Philosophy University of Southern California, Los Angeles, CA, United States 
Marketing Business Administration, Cinema
"Deborah MacInnis"


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Matthew P. Lancellotti grad student 2004 USC
Vanessa M. Patrick grad student 2004 USC
Hae E. Chun grad student 2009 USC
Elif Isikman grad student 2014 USC
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Reimann M, Bechara A, MacInnis D. (2015) Leveraging the happy meal effect: Substituting food with modest nonfood incentives decreases portion size choice. Journal of Experimental Psychology. Applied. 21: 276-86
Cavanaugh LA, MacInnis DJ, Weiss AM. (2015) Perceptual dimensions differentiate emotions. Cognition & Emotion. 1-16
MacInnis DJ, Whan Park C. (2015) Volume introduction: New perspectives and future research issues on brand meaning management Review of Marketing Research. 12: xv-xxxii
Chun HH, Park CW, Eisingerich AB, et al. (2015) Strategic benefits of low fit brand extensions: When and why? Journal of Consumer Psychology. 25: 577-595
Reimann M, Nenkov GY, MacInnis D, et al. (2014) The role of hope in financial risk seeking. Journal of Experimental Psychology. Applied. 20: 349-64
MacInnis DJ. (2012) "Brands as Intentional Agents": Questions and extensions Journal of Consumer Psychology. 22: 195-198
MacInnis DJ. (2011) A framework for conceptual contributions in marketing Journal of Marketing. 75: 136-154
MacInnis DJ, Folkes VS. (2010) The disciplinary status of consumer behavior: A sociology of science perspective on key controversies Journal of Consumer Research. 36: 899-914
Patrick VM, Chun HH, Macinnis DJ. (2009) Affective forecasting and self-control: Why anticipating pride wins over anticipating shame in a self-regulation context Journal of Consumer Psychology. 19: 537-545
Weiss AM, Lurie NH, MacInnis DJ. (2008) Listening to strangers: Whose responses are valuable, how valuable are they and why? Journal of Marketing Research. 45: 425-436
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