Deborah J. MacInnis
Affiliations: | Business Administration: Doctor of Philosophy | University of Southern California, Los Angeles, CA, United States |
Area:
Marketing Business Administration, CinemaGoogle:
"Deborah MacInnis"Children
Sign in to add trainee| Matthew P. Lancellotti | grad student | 2004 | USC |
| Vanessa M. Patrick | grad student | 2004 | USC |
| Hae E. Chun | grad student | 2009 | USC |
| Elif Isikman | grad student | 2014 | USC |
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Publications
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| Lin Y, MacInnis DJ, Eisingerich AB. (2020) Strong Anxiety Boosts New Product Adoption When Hope Is Also Strong Journal of Marketing. 84: 60-78 |
| MacInnis DJ, Morwitz VG, Botti S, et al. (2019) Creating Boundary-Breaking, Marketing-Relevant Consumer Research Journal of Marketing. 84: 1-23 |
| Belk R, MacInnis DJ, Yadav MS. (2019) Personal accounts and an anatomy of conceptual contributions in the special issue Journal of Marketing Management. 35: 1-12 |
| Walsh MF, Cui AP, MacInnis DJ. (2019) How to successfully introduce logo redesigns Journal of Brand Management. 26: 365-375 |
| MacInnis DJ, Torelli CJ, Park CW. (2019) Creating Cultural Meaning in Products and Brands: A Psychological Perspective Journal of Consumer Psychology. 29: 555-562 |
| Reimann M, MacInnis DJ, Folkes VS, et al. (2018) Insights into the Experience of Brand Betrayal: From What People Say and What the Brain Reveals Journal of the Association For Consumer Research. 3: 240-254 |
| Park CW, MacInnis DJ. (2018) Introduction to the Special Issue: Brand Relationships, Emotions, and the Self Journal of the Association For Consumer Research. 3: 123-129 |
| Chun HH, Diehl K, MacInnis DJ. (2017) Savoring an Upcoming Experience Affects Ongoing and Remembered Consumption Enjoyment Journal of Marketing. 81: 96-110 |
| MacInnis DJ, Folkes VS. (2017) Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me Journal of Consumer Psychology. 27: 355-374 |
| Isikman E, MacInnis DJ, Ülkümen G, et al. (2016) The effects of curiosity-evoking events on activity enjoyment. Journal of Experimental Psychology. Applied. 22: 319-30 |