Junyong Kim, Ph.D.
Affiliations: | 2003 | University of Illinois, Urbana-Champaign, Urbana-Champaign, IL |
Area:
Marketing Business AdministrationGoogle:
"Junyong Kim"Parents
Sign in to add mentor| Brian Wansink | grad student | 2003 | UIUC | |
| (Counterfactual thinking: An underlying mechanism of post-consumption evaluation and consumer satisfaction.) | ||||
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Publications
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| Gardner MP, Wansink B, Kim J, et al. (2014) Better moods for better eating?: How mood influences food choice Journal of Consumer Psychology. 24: 320-335 |
| Kim J, Wansink B. (2012) How Retailers' Recommendation and Return Policies Alter Product Evaluations Journal of Retailing. 88: 528-541 |
| Wansink B, Kim J. (2005) Bad popcorn in big buckets: portion size can influence intake as much as taste. Journal of Nutrition Education and Behavior. 37: 242-5 |
| Wansink B, Kim J. (2001) The Consumer Marketing of Biotechnology Journal of Commercial Biotechnology. 7 |
| WANSINK B, KIM J. (2001) The Marketing Battle Over Genetically Modified Foods American Behavioral Scientist. 44: 1405-1417 |