| Year |
Citation |
Score |
| 2017 |
Daugherty T, Djuric V, Li H, Leckenby J. Establishing a Paradigm: A Systematic Analysis of Interactive Advertising Research Journal of Interactive Advertising. 17: 65-78. DOI: 10.1080/15252019.2017.1326755 |
0.695 |
|
| 2017 |
Malthouse EC, Li H. Opportunities for and Pitfalls of Using Big Data in Advertising Research Journal of Advertising. 46: 227-235. DOI: 10.1080/00913367.2017.1299653 |
0.313 |
|
| 2012 |
Okazaki S, Li H, Hirose M. Benchmarking the Use of QR Code in Mobile Promotion Journal of Advertising Research. 52: 102-117. DOI: 10.2501/JAR-52-1-102-117 |
0.473 |
|
| 2012 |
Lee K, Li H, Edwards SM. The effect of 3-D product visualisation on the strength of brand attitude International Journal of Advertising. 31: 377-396. DOI: 10.2501/IJA-31-2-377-396 |
0.489 |
|
| 2011 |
Li H. The Interactive Web: Toward a New Discipline Journal of Advertising Research. 51: 13-26. DOI: 10.2501/Jar-51-1-013-026 |
0.371 |
|
| 2010 |
Dou W, Li H, Zhou N, Su C. Exploring Relationship Satisfaction between Global Professional Service Firms and Local Clients in Emerging Markets Journal of International Business Studies. 41: 1198-1217. DOI: 10.1057/Jibs.2009.78 |
0.342 |
|
| 2009 |
Okazaki S, Li H, Hirose M. Consumer Privacy Concerns and Preference for Degree of Regulatory Control Journal of Advertising. 38: 63-77. DOI: 10.2753/JOA0091-3367380405 |
0.562 |
|
| 2009 |
Li H, Li A, Zhao S. Internet advertising strategy of multinationals in China: A cross-cultural analysis International Journal of Advertising. 28: 125-146. DOI: 10.2501/S0265048709090441 |
0.336 |
|
| 2008 |
Li H, Dou W, Wang G, Zhou N. The Effect of Agency Creativity on Campaign Outcomes: The Moderating Role of Market Conditions Journal of Advertising. 37: 109-120. DOI: 10.2753/Joa0091-3367370409 |
0.314 |
|
| 2008 |
Daugherty T, Li H, Biocca F. Consumer learning and the effects of virtual experience relative to indirect and direct product experience Psychology and Marketing. 25: 568-586. DOI: 10.1002/Mar.20225 |
0.747 |
|
| 2006 |
Li H, Lee KY. Mobile phones and mobile advertising: an Asian perspective International Journal of Internet Marketing and Advertising. 3: 177. DOI: 10.1504/IJIMA.2006.010298 |
0.311 |
|
| 2006 |
Chia SC, Li H, Detenber B, Lee W. Mining the internet plateau: an exploration of the adoption intention of non-users in Singapore New Media & Society. 8: 589-609. DOI: 10.1177/1461444806065656 |
0.334 |
|
| 2006 |
Li H, Kuo C, Rusell MG. The Impact of Perceived Channel Utilities, Shopping Orientations, and Demographics on the Consumer's Online Buying Behavior Journal of Computer-Mediated Communication. 5: 0-0. DOI: 10.1111/j.1083-6101.1999.tb00336.x |
0.354 |
|
| 2004 |
Rifon NJ, Choi SM, Trimble CS, Li H. Congruence effects in sponsorship: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive Journal of Advertising. 33: 29-42. DOI: 10.1080/00913367.2004.10639151 |
0.395 |
|
| 2003 |
Li H, Daugherty T, Biocca F. The Role of Virtual Experience in Consumer Learning Journal of Consumer Psychology. 13: 395-407. DOI: 10.1207/S15327663Jcp1304_07 |
0.728 |
|
| 2002 |
Edwards SM, Li H, Lee J. Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads Journal of Advertising. 31: 83-95. DOI: 10.1080/00913367.2002.10673678 |
0.331 |
|
| 2002 |
Li H, Daugherty T, Biocca F. Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence Journal of Advertising. 31: 43-57. DOI: 10.1080/00913367.2002.10673675 |
0.747 |
|
| 2001 |
Ferle CL, Li H, Edwards SM. An Overview of Teenagers and Television Advertising in the United States Gazette (Leiden, Netherlands). 63: 7-24. DOI: 10.1177/0016549201063001002 |
0.316 |
|
| 2001 |
Li H, Daugherty T, Biocca F. Characteristics of virtual experience in electronic commerce: A protocol analysis Journal of Interactive Marketing. 15: 13-30. DOI: 10.1002/Dir.1013 |
0.73 |
|
| 2000 |
Leckenby JD, Li H. From the Editors: Why we Need the Journal of Interactive Advertising Journal of Interactive Advertising. 1: 1-3. DOI: 10.1080/15252019.2000.10722039 |
0.334 |
|
| 1994 |
Reece BB, Vanden Bergh BG, Li H. What makes a slogan memorable and who remembers it Journal of Current Issues and Research in Advertising. 16: 41-57. DOI: 10.1080/10641734.1994.10505018 |
0.663 |
|
| Show low-probability matches. |