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Jun R. Myers - Publications

Affiliations: 
University of Minnesota, Twin Cities, Minneapolis, MN 
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2 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2010 Sar S, Nan X, Myers JR. The Effects of Mood and Advertising Context on Ad Memory and Evaluations: The Case of a Competitive and a Non-Competitive Ad Context Journal of Current Issues & Research in Advertising. 32: 1-9. DOI: 10.1080/10641734.2010.10505281  0.449
2006 Nan X, Anghelcev G, Myers JR, Sar S, Faber R. What if a web site can talk? Exploring the persuasive effects of web-based anthropomorphic agents Journalism and Mass Communication Quarterly. 83: 615-631. DOI: 10.1177/107769900608300309  0.544
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