Sejung Marina Choi - Publications
Affiliations: | University of Texas at Austin, Austin, Texas, U.S.A. |
Year | Citation | Score | |||
---|---|---|---|---|---|
2015 | Sung Y, Choi SM, Ahn H, Song YA. Dimensions of Luxury Brand Personality: Scale Development and Validation Psychology and Marketing. 32: 121-132. DOI: 10.1002/mar.20767 | 0.315 | |||
2012 | Sung Y, Choi SM, Tinkham SF. Brand-Situation Congruity: The Roles of Self-Construal and Brand Commitment Psychology and Marketing. 29: 941-955. DOI: 10.1002/mar.20576 | 0.365 | |||
2012 | Choi SM, Rifon NJ. It Is a Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness Psychology and Marketing. 29: 639-650. DOI: 10.1002/mar.20550 | 0.664 | |||
2011 | Sung Y, Choi SM. Increasing power and preventing pain: The moderating role of self-construal in advertising message framing Journal of Advertising. 40: 71-85. DOI: 10.2753/JOA0091-3367400105 | 0.387 | |||
2010 | Choi Y, Choi SM, Rifon N. "I smoke but i am not a smoker": Phantom smokers and the discrepancy between self-identity and behavior Journal of American College Health. 59: 117-125. PMID 20864438 DOI: 10.1080/07448481.2010.483704 | 0.608 | |||
2007 | Choi SM, Lee W. Understanding the Impact of Direct-to-Consumer (DTC) Pharmaceutical Advertising on Patient-Physician Interactions: Adding the Web to the Mix Journal of Advertising. 36: 137-149. DOI: 10.2753/Joa0091-3367360311 | 0.349 | |||
2007 | Choi SM, Rifon NJ. Who is the celebrity in advertising? Understanding dimensions of celebrity images Journal of Popular Culture. 40: 304-323. DOI: 10.1111/j.1540-5931.2007.00380.x | 0.625 | |||
2005 | Rifon NJ, Larose R, Choi SM. Your privacy is sealed: Effects of web privacy seals on trust and personal disclosures Journal of Consumer Affairs. 39: 339-362. DOI: 10.1111/j.1745-6606.2005.00018.x | 0.646 | |||
2004 | Rifon NJ, Choi SM, Trimble CS, Li H. Congruence effects in sponsorship: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive Journal of Advertising. 33: 29-42. DOI: 10.1080/00913367.2004.10639151 | 0.643 | |||
2002 | Choi SM, Rifon NJ. Antecedents and Consequences of Web Advertising Credibility Journal of Interactive Advertising. 3: 12-24. DOI: 10.1080/15252019.2002.10722064 | 0.65 | |||
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