Anyuan ( Shen, Ph.D. - Publications
Affiliations: | 2007 | The University of Nebraska - Lincoln, Lincoln, NE |
Area:
Marketing Business AdministrationYear | Citation | Score | |||
---|---|---|---|---|---|
2014 | Shen A. Recommendations as personalized marketing: insights from customer experiences Journal of Services Marketing. 28: 414-427. DOI: 10.1108/Jsm-04-2013-0083 | 0.425 | |||
2011 | Shen A, Ball AD. Preference stability belief as a determinant of response to personalized recommendations Journal of Consumer Behaviour. 10: 71-79. DOI: 10.1002/Cb.350 | 0.464 | |||
2009 | Shen A, Ball AD. Customer perceptions and sustained usage of recommender systems International Journal of Electronic Business. 7: 642-663. DOI: 10.1504/Ijeb.2009.029056 | 0.485 | |||
2009 | Shen A, Ball AD. Is personalization of services always a good thing? Exploring the role of technology-mediated personalization (TMP) in service relationships Journal of Services Marketing. 23: 80-92. DOI: 10.1108/08876040910946341 | 0.475 | |||
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