Adrienne E. Faerber, Ph.D.

Affiliations: 
2012 Social & Admin Sci in Pharmacy University of Wisconsin, Madison, Madison, WI 
Area:
Medicine and Surgery, Marketing Business Administration, Public and Social Welfare
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"Adrienne Faerber"

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David H. Kreling grad student 2012 UW Madison
 (Systematic assessment of true, misleading and false claims in advertisements for prescription and nonprescription drugs on television.)
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Publications

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Woloshin S, Schwartz LM, Frankel B, et al. (2014) US Food and Drug Administration and design of drug approval studies. Jama. 312: 2163-5
Faerber AE, Kreling DH. (2014) Content analysis of false and misleading claims in television advertising for prescription and nonprescription drugs. Journal of General Internal Medicine. 29: 110-8
Faerber AE, Kreling DH. (2012) Now you see it. Now you don't: fair balance and adequate provision in advertisements for drugs before and after the switch from prescription to over-the-counter. Health Communication. 27: 66-74
Faerber AE, Kreling DH. (2012) Content Analysis of Television Advertising for Drugs That Switch From Prescription to Over-the-Counter: Balancing Information and Appeals Drug Information Journal. 46: 226-234
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