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Xiaomeng Fan, Ph.D.

Affiliations: 
Consumer Sciences and Retailing Purdue University, West Lafayette, IN, United States 
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"Xiaomeng Fan"
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Duane T. Wegener grad student 2011 Purdue
 (Tense and energetic arousal routes to consumer attitudes.)

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Fan X, Chang EC, Wegener DT. (2015) Two- or one-dimensional view of arousal?: Exploring tense and energetic arousal routes to consumer attitudes European Journal of Marketing. 49: 1417-1435
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