Curtis P. Haugtvedt

Affiliations: 
Ohio State University, Columbus, Columbus, OH 
Area:
Consumer Psychology, Attitude Change, Persuasion, Social Media, Technology, Innovation, Sustainability, Health, Diversity
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"Curtis Haugtvedt"
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Publications

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Wyer RS, Shavitt S, Aaker J, et al. (2006) Research Dialogue Journal of Consumer Psychology. 16: 203-204
Pullins EB, Haugtvedt CP, Dickson PR, et al. (2000) Individual differences in intrinsic motivation and the use of cooperative negotiation tactics Journal of Business and Industrial Marketing. 15: 466-478
Funk DC, Haugtvedt CP, Howard DR. (2000) Contemporary Attitude Theory in Sport: Theoretical Considerations and Implications Sport Management Review. 3: 125-144
Haugtvedt CP. (1997) Beyond fact or artifact: An assessment of Fishbein and Middlestadt's perspectives on attitude change processes Journal of Consumer Psychology. 6: 99-106
Haugtvedt CP, Wegener DT. (1994) Message Order Effects in Persuasion: An Attitude Strength Perspective Journal of Consumer Research. 21: 205
Haugtvedt CP, Schumann DW, Schneier WL, et al. (1994) Advertising Repetition and Variation Strategies: Implications for Understanding Attitude Strength Journal of Consumer Research. 21: 176-189
Smith SM, Haugtvedt CP, Petty RE. (1994) Attitudes and recycling: Does the measurement of affect enhance behavioral prediction? Psychology and Marketing. 11: 359-374
Haugtvedt CP, Petty RE, Cacioppo JT. (1992) Need for Cognition and Advertising Journal of Consumer Psychology. 1: 239-260
Haugtvedt CP, Petty RE. (1992) Personality and persuasion: Need for cognition moderates the persistence and resistance of attitude changes. Journal of Personality and Social Psychology. 63: 308-319
Haugtvedt CP, Petty RE, Cacioppo JT. (1992) Need for Cognition and Advertising: Understanding the Role of Personality Variables in Consumer Behavior Journal of Consumer Psychology. 1: 239-260
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