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Daniel Kahneman grad student 1993 UC Berkeley
 (The contingent nature of consumers' assessments of the quality of products and services.)
Itamar Simonson grad student 1993 UC Berkeley (Neurotree)
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Publications

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Tomaino G, Teow J, Carmon Z, et al. (2020) Mobility as a service (MaaS): the importance of transportation psychology Marketing Letters. 1-10
Steinhart Y, Carmon Z, Trope Y. (2013) Warnings of adverse side effects can backfire over time. Psychological Science. 24: 1842-7
Yang H, Carmon Z, Kahn B, et al. (2012) The Hot-Cold Decision Triangle: A framework for healthier choices Marketing Letters. 23: 457-472
Amir O, Ariely D, Carmon Z. (2008) The Dissociation Between Monetary Assessment and Predicted Utility Marketing Science. 27: 1055-1064
Ratner RK, Soman D, Zauberman G, et al. (2008) How behavioral decision research can enhance consumer welfare: From freedom of choice to paternalistic intervention Marketing Letters. 19: 383-397
Vosgerau J, Wertenbroch K, Carmon Z. (2006) Indeterminacy and Live Television Journal of Consumer Research. 32: 487-495
Shiv B, Carmon Z, Ariely D. (2005) Ruminating about placebo effects of marketing actions Journal of Marketing Research. 42: 410-414
Shiv B, Carmon Z, Ariely D. (2005) Placebo effects of marketing actions: Consumers may get what they pay for Journal of Marketing Research. 42: 383-393
Carmon Z, Wertenbroch K, Zeelenberg M. (2003) Option Attachment: When Deliberating Makes Choosing Feel Like Losing Journal of Consumer Research. 30: 15-29
Wathieu L, Brenner L, Carmon Z, et al. (2002) Consumer Control and Empowerment: A Primer Marketing Letters. 13: 297-305
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