| Year |
Citation |
Score |
| 2018 |
Schneider MJ, Jagpal S, Gupta S, Li S, Yu Y. A Flexible Method for Protecting Marketing Data: An Application to Point-of-Sale Data Marketing Science. 37: 153-171. DOI: 10.1287/Mksc.2017.1064 |
0.32 |
|
| 2017 |
Schneider MJ, Jagpal S, Gupta S, Li S, Yu Y. Protecting customer privacy when marketing with second-party data International Journal of Research in Marketing. 34: 593-603. DOI: 10.1016/J.Ijresmar.2017.02.003 |
0.33 |
|
| 2016 |
Liu Q, Gupta S, Venkataraman S, Liu H. An Empirical Model of Drug Detailing: Dynamic Competition and Policy Implications Management Science. 62: 2321-2340. DOI: 10.2139/Ssrn.2320153 |
0.335 |
|
| 2016 |
Schneider MJ, Gupta S. Forecasting sales of new and existing products using consumer reviews: A random projections approach International Journal of Forecasting. 32: 243-256. DOI: 10.1016/J.Ijforecast.2015.08.005 |
0.307 |
|
| 2015 |
Liu Q, Steenburgh TJ, Gupta S. The Cross Attributes Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments Marketing Science. 34: 144-159. DOI: 10.1287/Mksc.2014.0886 |
0.351 |
|
| 2014 |
Yu Y, Gupta S. Pioneering Advantage in Generic Drug Competition International Journal of Pharmaceutical and Healthcare Marketing. 8: 126-150. DOI: 10.2139/Ssrn.925346 |
0.338 |
|
| 2012 |
Park S, Gupta S. Comparison of SML and GMM Estimators for the Random Coefficient Logit Model Using Aggregate Data Empirical Economics. 43: 1353-1372. DOI: 10.1007/S00181-011-0519-3 |
0.31 |
|
| 2011 |
Park S, Gupta S. A Regime-Switching Model of Cyclical Category Buying Marketing Science. 30: 469-480. DOI: 10.1287/Mksc.1110.0643 |
0.358 |
|
| 2009 |
Park S, Gupta S. Simulated Maximum Likelihood Estimator for the Random Coefficient Logit Model Using Aggregate Data Journal of Marketing Research. 46: 531-542. DOI: 10.1509/Jmkr.46.4.531 |
0.322 |
|
| 2008 |
Dubé J, Gupta S. Cross-Brand Pass-Through in Supermarket Pricing Marketing Science. 27: 324-333. DOI: 10.1287/Mksc.1080.0373 |
0.333 |
|
| 2007 |
Gupta S, McLaughlin E, Gomez M. Guest Satisfaction and Restaurant Performance Cornell Hotel and Restaurant Administration Quarterly. 48: 284-298. DOI: 10.1177/0010880407301735 |
0.315 |
|
| 2005 |
Singh VP, Hansen KT, Gupta S. Modeling preferences for common attributes in multicategory brand choice Journal of Marketing Research. 42: 195-209. DOI: 10.1509/Jmkr.42.2.195.62282 |
0.312 |
|
| 2005 |
Besanko D, Dubé J, Gupta S. Own-Brand and Cross-Brand Retail Pass-Through Marketing Science. 24: 123-137. DOI: 10.1287/Mksc.1030.0043 |
0.352 |
|
| 2005 |
Bodapati AV, Gupta S. Purchase-Frequency Bias in Random-Coefficients Brand-Choice Models Journal of Business & Economic Statistics. 23: 473-484. DOI: 10.1198/073500104000000569 |
0.323 |
|
| 2005 |
Seetharaman PB, Chib S, Ainslie A, Boatwright P, Chan T, Gupta S, Mehta N, Rao V, Strijnev A. Models of Multi-Category Choice Behavior Marketing Letters. 16: 239-254. DOI: 10.1007/S11002-005-5888-Y |
0.309 |
|
| 2004 |
Bodapati AV, Gupta S. The Recoverability of Segmentation Structure from Store-Level Aggregate Data Journal of Marketing Research. 41: 351-364. DOI: 10.1509/Jmkr.41.3.351.35988 |
0.337 |
|
| 2003 |
Besanko D, Dubé J, Gupta S. Competitive Price Discrimination Strategies in a Vertical Channel Using Aggregate Retail Data Management Science. 49: 1121-1138. DOI: 10.1287/Mnsc.49.9.1121.16565 |
0.342 |
|
| 1999 |
Gupta S, Jain DC, Sawhney MS. Modeling the Evolution of Markets with Indirect Network Externalities: An Application to Digital Television Marketing Science. 18: 396-416. DOI: 10.1287/Mksc.18.3.396 |
0.328 |
|
| 1998 |
Besanko D, Gupta S, Jain D. Logit Demand Estimation Under Competitive Pricing Behavior: An Equilibrium Framework Management Science. 44: 1533-1547. DOI: 10.1287/Mnsc.44.11.1533 |
0.349 |
|
| 1998 |
Anupindi R, Dada M, Gupta S. Estimation of Consumer Demand with Stock-Out Based Substitution: An Application to Vending Machine Products Marketing Science. 17: 406-423. DOI: 10.1287/Mksc.17.4.406 |
0.35 |
|
| 1997 |
Christen M, Gupta S, Porter JC, Staelin R, Wittink DR. Using Market-Level Data to Understand Promotion Effects in a Nonlinear Model Journal of Marketing Research. 34: 322-334. DOI: 10.1177/002224379703400302 |
0.335 |
|
| 1997 |
Gupta S, Chintagunta PK, Wittink DR. Household heterogeneity and state dependence in a model of purchase strings: empirical results and managerial implications International Journal of Research in Marketing. 14: 341-357. DOI: 10.1016/S0167-8116(97)00016-5 |
0.325 |
|
| 1996 |
Gupta S, Chintagunta P, Kaul A, Wittink DR. Do Household Scanner Panel Data Provide Representative Inferences from Brand Choices Journal of Marketing Research. 383-780. DOI: 10.2307/3152210 |
0.301 |
|
| 1996 |
Gupta S, Chintagunta P, Kaul A, Wittink DR. Do Household Scanner Data Provide Representative Inferences from Brand Choices: A Comparison with Store Data: Journal of Marketing Research. 33: 383-398. DOI: 10.1177/002224379603300401 |
0.3 |
|
| 1992 |
Bayus BL, Gupta S. An empirical analysis of consumer durable replacement intentions International Journal of Research in Marketing. 9: 257-267. DOI: 10.1016/0167-8116(92)90021-C |
0.33 |
|
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