Joon-Hee Oh, Ph.D. - Publications
Affiliations: | 2014 | Marketing | Georgia State University, Atlanta, GA, United States |
Area:
Marketing Business AdministrationYear | Citation | Score | |||
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2014 | Oh J, Peters LD, Johnston WJ. Who's acquiring whom? — Experimental evidence of firm size effect on B2B mergers and marketing/sales tasks Industrial Marketing Management. 43: 1035-1044. DOI: 10.1016/J.Indmarman.2014.05.016 | 0.507 | |||
2014 | Oh J, Johnston WJ. Credit lender–borrower relationship in the credit card market – Implications for credit risk management strategy and relationship marketing International Business Review. 23: 1086-1095. DOI: 10.1016/J.Ibusrev.2014.06.010 | 0.498 | |||
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