Melanie Wallendorf
Affiliations: | University of Arizona, Tucson, AZ |
Area:
Marketing Business Administration, GeneralGoogle:
"Melanie Wallendorf"
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Publications
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Maciel AF, Wallendorf M. (2016) Taste Engineering: An Extended Consumer Model of Cultural Competence Constitution Journal of Consumer Research. 43: 726-746 |
Weinberger MF, Wallendorf M. (2012) Intracommunity gifting at the intersection of contemporary moral and market economies Journal of Consumer Research. 39: 74-92 |
Crockett D, Wallendorf M. (2004) The role of normative political ideology in consumer behavior Journal of Consumer Research. 31: 511-528 |
Wallendorf M. (2001) Literally literacy Journal of Consumer Research. 27: 505-511 |
Crockett D, Wallendorf M. (1998) Sociological perspectives on imposed school dress codes: Consumption as attempted suppression of class and group symbolism Journal of Macromarketing. 18: 115-131 |
Arnould EJ, Wallendorf M. (1994) Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation: Journal of Marketing Research. 31: 484-504 |
Wallendorf M, Brucks M. (1993) Introspection in Consumer Research: Implementation and Implications Journal of Consumer Research. 20: 339-359 |
Wallendorf M, Arnould EJ. (1991) "We Gather Together": Consumption Rituals of Thanksgiving Day Journal of Consumer Research. 18: 13-31 |
Belk RW, Wallendorf M. (1990) The sacred meanings of money Journal of Economic Psychology. 11: 35-67 |
Belk RW, Wallendorf M, Sherry JF. (1989) The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey Journal of Consumer Research. 16: 1-38 |