Robert C. Hornik

University of Pennsylvania, Philadelphia, PA, United States 
Mass Communications, Social Psychology, Theory and Methods
"Robert Hornik"


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Kimberly A. Maxwell grad student 2000 Penn
Richard J. Wray grad student 2000 Penn
Itzhak Yanovitzky grad student 2000 Penn
Jo E. Stryker grad student 2001 Penn
Brian G. Southwell grad student 2002 Penn
Anca Romantan grad student 2004 Penn
Vani R. Henderson grad student 2006 Penn
Jeffrey D. Niederdeppe grad student 2006 Penn
Ariel Chernin grad student 2007 Penn
Lela S. Jacobsohn grad student 2007 Penn
Carlin H. Barmada grad student 2008 Penn
Chul-joo Lee grad student 2009 Penn
Kimberly D. Woolf grad student 2009 Penn
Nehama Lewis-Persky grad student 2010 Penn
Rebekah H. Nagler grad student 2010 Penn
A. S. Ramirez grad student 2010 Penn
Lourdes S. Martinez grad student 2011 Penn
Sarah E. Vaala grad student 2012 Penn
Angel Bourgoin grad student 2013 Penn
Susan Mello grad student 2013 Penn
Sarah Parvanta grad student 2013 Penn
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Gibson LA, Siegel L, Kranzler E, et al. (2019) Combining Crowd-Sourcing and Automated Content Methods to Improve Estimates of Overall Media Coverage: Theme Mentions in E-cigarette and Other Tobacco Coverage. Journal of Health Communication. 1-11
Hornik RC, Volinsky AC, Mannis S, et al. (2019) Validating the Hornik & Woolf approach to choosing media campaign themes: Do promising beliefs predict behavior change in a longitudinal study? Communication Methods and Measures. 13: 60-68
Sangalang A, Volinsky AC, Liu J, et al. (2019) Identifying Potential Campaign Themes to Prevent Youth Initiation of E-Cigarettes. American Journal of Preventive Medicine. 56: S65-S75
Volinsky AC, Kranzler EC, Gibson LA, et al. (2018) Tobacco 21 Policy Support by U.S. Individuals Aged 13-25 Years: Evidence From a Rolling Cross-sectional Study (2014-2017). American Journal of Preventive Medicine
Brennan E, Gibson LA, Kybert-Momjian A, et al. (2017) Promising Themes for Antismoking Campaigns Targeting Youth and Young Adults. Tobacco Regulatory Science. 3: 29-46
Kranzler EC, Gibson LA, Hornik RC. (2017) Recall of "The Real Cost" Anti-Smoking Campaign Is Specifically Associated With Endorsement of Campaign-Targeted Beliefs. Journal of Health Communication. 1-11
Soneji S, Barrington-Trimis JL, Wills TA, et al. (2017) Association Between Initial Use of e-Cigarettes and Subsequent Cigarette Smoking Among Adolescents and Young Adults: A Systematic Review and Meta-analysis. Jama Pediatrics
Kelly BJ, Hornik RC. (2016) Effects of Framing Health Messages in Terms of Benefits to Loved Ones or Others: An Experimental Study. Health Communication. 1-7
Mello S, Hornik RC. (2016) Media Coverage of Pediatric Environmental Health Risks and its Effects on Mothers' Protective Behaviors. Risk Analysis : An Official Publication of the Society For Risk Analysis. 36: 605-22
Gibson L, Tan AS, Freres D, et al. (2015) Nonmedical information seeking amid conflicting health information: negative and positive effects on prostate cancer screening. Health Communication. 1-8
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