Debabrata Talukdar
Affiliations: | Marketing | State University of New York, Buffalo, Buffalo, NY, United States |
Area:
Marketing Business Administration, Commerce-Business EconomicsGoogle:
"Debabrata Talukdar"Children
Sign in to add trainee| Dinesh K. Gauri | grad student | 2007 | SUNY Buffalo |
| Amresh G. Kumar | grad student | 2007 | SUNY Buffalo |
| Vijay G. Hariharan | grad student | 2010 | SUNY Buffalo |
| Satheeshkumar Seenivasan | grad student | 2011 | SUNY Buffalo |
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Publications
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| Gulyani S, Talukdar D, Bassett EM. (2018) A sharing economy? Unpacking demand and living conditions in the urban housing market in Kenya World Development. 109: 57-72 |
| Talukdar D. (2018) Cost of being a slum dweller in Nairobi: Living under dismal conditions but still paying a housing rent premium World Development. 109: 42-56 |
| Hariharan VG, Desai KK, Talukdar D, et al. (2018) Shopper marketing moderators of the brand equity – behavioral loyalty relationship Journal of Business Research. 85: 91-104 |
| Gauri DK, Ratchford B, Pancras J, et al. (2017) An Empirical Analysis of the Impact of Promotional Discounts on Store Performance Journal of Retailing. 93: 283-303 |
| Seenivasan S, Sudhir K, Talukdar D. (2016) Do Store Brands Aid Store Loyalty Management Science. 62: 802-816 |
| Seenivasan S, Talukdar D. (2016) Competitive Effects of Wal-Mart Supercenter Entry: Moderating Roles of Category and Brand Characteristics Journal of Retailing. 92: 218-225 |
| Gauri DK, Harmon-Kizer TR, Talukdar D. (2016) Antecedents and outcomes of market mavenism: Insights based on survey and purchase data Journal of Business Research. 69: 1053-1060 |
| Iriyama A, Kishore R, Talukdar D. (2016) Playing dirty or building capability? Corruption and HR training as competitive actions to threats from informal and foreign firm rivals Strategic Management Journal. 37: 2152-2173 |
| Hariharan VG, Bezawada R, Talukdar D. (2015) Aggregate impact of different brand development strategies Management Science. 61: 1164-1182 |
| Sudhir K, Talukdar D. (2015) The Peter Pan Syndrome in Emerging Markets: The Productivity-Transparency Trade-off in IT Adoption Marketing Science. 34: 500-521 |