Ashlee Humphreys, Ph.D.
Affiliations: | 2008 | Marketing | Northwestern University, Evanston, IL |
Area:
Marketing Business Administration, Organizational, Mass CommunicationsGoogle:
"Ashlee Humphreys"Parents
Sign in to add mentor| Robert V. Kozinets | grad student | 2008 | Northwestern | |
| (Culture and commerce: The legitimation of consumption practices through cultural, normative and regulative influence.) | ||||
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Publications
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| Humphreys A, Isaac MS, Wang RJ. (2020) Construal Matching in Online Search: Applying Text Analysis to Illuminate the Consumer Decision Journey: Journal of Marketing Research. 2224372094069 |
| Debenedetti A, Philippe D, Chaney D, et al. (2020) Maintaining legitimacy in contested mature markets through discursive strategies: The case of corporate environmentalism in the French automotive industry Industrial Marketing Management |
| Berger J, Humphreys A, Ludwig S, et al. (2019) Uniting the Tribes: Using Text for Marketing Insight Journal of Marketing. 84: 1-25 |
| Slimane KB, Chaney D, Humphreys A, et al. (2019) Bringing institutional theory to marketing: Taking stock and future research directions Journal of Business Research. 105: 389-394 |
| Humphreys A, Carpenter GS. (2018) Status Games: Market driving through social influence in the U.S. Wine industry Journal of Marketing. 82: 141-159 |
| Humphreys A, Wang RJH. (2018) Automated Text Analysis for Consumer Research Journal of Consumer Research. 44: 1274-1306 |
| Humphreys A, Chaney D, Slimane KB. (2017) Megamarketing in Contested Markets: The Struggle between Maintaining and Disrupting Institutions Thunderbird International Business Review. 59: 613-622 |
| Chaney D, Slimane KB, Humphreys A. (2016) Megamarketing expanded by neo-institutional theory Journal of Strategic Marketing. 24: 470-483 |
| Humphreys A. (2014) How is Sustainability Structured? The Discursive Life of Environmentalism: Journal of Macromarketing. 34: 265-281 |
| Humphreys A, Thompson CJ. (2014) Branding Disaster: Reestablishing Trust through the Ideological Containment of Systemic Risk Anxieties Journal of Consumer Research. 41: 877-910 |