David B. Allan, Ph.D.
Affiliations: | 2004 | Temple University, Philadelphia, PA, United States |
Area:
Mass Communications, Marketing Business Administration, MusicGoogle:
"David Allan"Parents
Sign in to add mentor| Andrew Mendelson | grad student | 2004 | Temple University | |
| (The role of personal significance: Effects of popular music in advertising on attention, memory, attitudes, and conation.) | ||||