Andrew T. Stephen, Ph.D.
Affiliations: | 2009 | Columbia University, New York, NY |
Area:
Marketing Business Administration, General, Social PsychologyGoogle:
"Andrew Stephen"Parents
Sign in to add mentor| Donald R. Lehmann | grad student | 2009 | Columbia | |
| (Marketing networks 2.0.) | ||||
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Publications
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| Appel G, Grewal L, Hadi R, et al. (2020) The future of social media in marketing. Journal of the Academy of Marketing Science. 48: 79-95 |
| Lee BC, Moorman C, Moreau CP, et al. (2020) The past, present, and future of innovation research Marketing Letters. 31: 187-198 |
| Labrecque LI, Swani K, Stephen AT. (2020) The impact of pronoun choices on consumer engagement actions: Exploring top global brands' social media communications Psychology & Marketing. 37: 796-814 |
| Grewal L, Stephen AT. (2019) In Mobile We Trust: The Effects of Mobile Versus Nonmobile Reviews on Consumer Purchase Intentions: Journal of Marketing Research. 56: 791-808 |
| Grewal L, Stephen AT, Coleman NV. (2019) When Posting About Products on Social Media Backfires: The Negative Effects of Consumer Identity Signaling on Product Interest Journal of Marketing Research. 56: 197-210 |
| Sciandra MR, Inman JJ, Stephen AT. (2019) Smart phones, bad calls? The influence of consumer mobile phone use, distraction, and phone dependence on adherence to shopping plans Journal of the Academy of Marketing Science. 47: 574-594 |
| Stephen AT. (2017) Here Comes the Hyper-Connected Augmented Consumer Gfk Marketing Intelligence Review. 9: 10-17 |
| Stephen AT. (2017) Editorial: Connected Consumer Gfk Marketing Intelligence Review. 9: 3-3 |
| Zhang Y, Trusov M, Stephen AT, et al. (2017) Online Shopping and Social Media: Friends or Foes? Journal of Marketing. 81: 24-41 |
| Chae I, Stephen AT, Bart Y, et al. (2017) Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns Marketing Science. 36: 89-104 |