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David K. Nickell, Ph.D.

Affiliations: 
2010 Marketing Georgia State University, Atlanta, GA, United States 
Area:
Marketing Business Administration
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Wesley J. Johnston grad student 2010 Georgia State
 (The Drivers of a Successful Corporate Sponsorship and the Quantified Financial Impact: Applying the Attitudinal Triad of Cognition, Affect, and Conation and Customer Lifetime Value to Corporate Sponsorships.)

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Publications

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Nickell D, Johnston WJ. (2019) An attitudinal approach to determining Sponsorship ROI Marketing Intelligence & Planning. 38: 61-74
Hasselblatt M, Huikkola T, Kohtamäki M, et al. (2018) Modeling manufacturer’s capabilities for the Internet of Things Journal of Business & Industrial Marketing. 33: 822-836
Kantanen T, Julkunen S, Hiltunen E, et al. (2017) Creating employees’ motivational paths in the retail trade Cogent Business & Management. 4: 1389332-1389332
Anaza NA, Rutherford B, Rollins M, et al. (2015) Ethical climate and job satisfaction among organizational buyers: an empirical study Journal of Business & Industrial Marketing. 30: 962-972
Cantù C, Ylimäki J, Sirén CA, et al. (2015) The role of knowledge intermediaries in co-managed innovations Journal of Business & Industrial Marketing. 30: 951-961
Rollins M, Nickell D, Ennis J. (2014) The impact of economic downturns on marketing Journal of Business Research. 67: 2727-2731
Rollins M, Nickell D, Wei J. (2014) Understanding salespeople's learning experiences through blogging: A social learning approach Industrial Marketing Management. 43: 1063-1069
Cavusgil T, Donthu N, Johnston WJ, et al. (2014) Building and managing relationships in a global network: IMP 2013 Atlanta Industrial Marketing Management. 43: 885-886
Nickell D, Rollins M, Hellman K. (2013) How to not only survive but thrive during recession: A multi-wave, discovery-oriented study Journal of Business and Industrial Marketing. 28: 455-461
Nickell D, Cornwell TB, Johnston WJ. (2011) Sponsorship‐linked marketing: a set of research propositions Journal of Business & Industrial Marketing. 26: 577-589
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