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Thomas C. O'Guinn

Affiliations: 
Business University of Wisconsin, Madison, Madison, WI 
Area:
Marketing Business Administration, Individual and Family Studies, Organizational
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"Thomas O'Guinn"
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Ahreum Maeng grad student 2013 UW Madison
Erika L. Paulson grad student 2014 UW Madison

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Publications

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Pracejus JW, O'Guinn TC, Olsen GD. (2013) When white space is more than burning money: Economic signaling meets visual commercial rhetoric International Journal of Research in Marketing. 30: 211-218
Pracejus JW, Olsen GD, O'Guinn TC. (2006) How Nothing Became Something: White Space, Rhetoric, History, and Meaning Journal of Consumer Research. 33: 82-90
Shrum LJ, Wyer RS, O'Guinn TC. (1998) The effects of television consumption on social perceptions: The use of priming procedures to investigate psychological processes Journal of Consumer Research. 24: 447-458
O'Guinn TC, Shrum LJ. (1997) The Role of Television in the Construction of Consumer Reality Journal of Consumer Research. 23: 278-294
O'Guinn TC, Belk RW. (1989) Heaven on Earth: Consumption at Heritage Village, USA Journal of Consumer Research. 16: 227-238
O'Guinn TC, Faber RJ. (1989) Compulsive Buying: A Phenomenological Exploration Journal of Consumer Research. 16: 147
O'Guinn TC, Imperia G, MacAdams EA. (1987) Acculturation and Perceived Family Decision-Making Input among Mexican American Wives Journal of Cross-Cultural Psychology. 18: 78-92
Faber RJ, O'Guinn TC, Meyer TP. (1987) Televised portrayals of Hispanics:. A comparison of ethnic perceptions International Journal of Intercultural Relations. 11: 155-169
Faber RJ, O'Guinn TC, McCarty JA. (1987) Ethnicity, acculturation, and the importance of product attributes Psychology and Marketing. 4: 121-134
Faber RJ, O'Guinn TC, Meyer TP. (1986) Diversity in the ethnic media audience: A study of Spanish language broadcast preference in the U.S International Journal of Intercultural Relations. 10: 347-359
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