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Erika L. Paulson, Ph.D.

Affiliations: 
2014 Business University of Wisconsin, Madison, Madison, WI 
Area:
Marketing Business Administration, Individual and Family Studies, Organizational
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Parents

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Thomas C. O'Guinn grad student 2014 UW Madison
 (Branding During Social Disruptions.)

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Publications

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Paulson EL, O’Guinn TC. (2018) Marketing Social Class and Ideology in Post-World-War-Two American Print Advertising: Journal of Macromarketing. 38: 7-28
Paulson EL. (2018) A habitus divided? The effects of social mobility on the habitus and consumption European Journal of Marketing. 52: 1060-1083
Paulson EL, O’Guinn TC. (2012) Working-Class Cast Images of the Working Class in Advertising, 1950–2010 Annals of the American Academy of Political and Social Science. 644: 50-69
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