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Byung-Kwan Lee, Ph.D. - Publications

Affiliations: 
University of Texas at Austin, Austin, Texas, U.S.A. 
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6 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2018 Lee JK, Lee B, Lee W. The effects of country-of-origin fit on cross-border brand alliances Asia Pacific Journal of Marketing and Logistics. 30: 1259-1276. DOI: 10.1108/Apjml-08-2017-0187  0.531
2017 Sierra JJ, Taute HA, Lee B. A brand foci model to explain achievement needs: a contradictory explanation Asia Pacific Journal of Marketing and Logistics. 29: 743-758. DOI: 10.1108/Apjml-09-2016-0161  0.321
2016 Lee B, Lee W. The effect of structural alignment on choice-process satisfaction and preference formation: The moderating role of self-construal Journal of Business Research. 69: 2747-2755. DOI: 10.1016/J.Jbusres.2015.11.010  0.493
2011 Lee BK, Lee WN. The impact of product knowledge on consumer product memory and evaluation in the competitive ad context: The item-specific-relational perspective Psychology and Marketing. 28: 360-387. DOI: 10.1002/Mar.20360  0.523
2007 Sohn D, Ci C, Lee BK. The moderating effects of expectation on the patterns of the interactivity-attitude relationship Journal of Advertising. 36: 109-119. DOI: 10.2753/Joa0091-3367360308  0.599
2005 Lee W, Yun T, Lee B. The Role of Involvement in Country-of-Origin Effects on Product Evaluation Journal of International Consumer Marketing. 17: 51-72. DOI: 10.1300/J046V17N02_04  0.636
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