Haeran Jae, Ph.D. - Publications
Affiliations: | 2006 | University of Kentucky, Lexington, KY |
Area:
Marketing Business AdministrationYear | Citation | Score | |||
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2017 | Candi M, Jae H, Makarem S, Mohan M. Consumer responses to functional, aesthetic and symbolic product design in online reviews Journal of Business Research. 81: 31-39. DOI: 10.1016/J.Jbusres.2017.08.006 | 0.346 | |||
2016 | Makarem SC, Jae H. Consumer Boycott Behavior: An Exploratory Analysis of Twitter Feeds Journal of Consumer Affairs. 50: 193-223. DOI: 10.1111/Joca.12080 | 0.315 | |||
2012 | Jae H, Viswanathan M. Effects of pictorial product-warnings on low-literate consumers Journal of Business Research. 65: 1674-1682. DOI: 10.1016/J.Jbusres.2012.02.008 | 0.374 | |||
2010 | Adkins NR, Jae H. Marketplace Vulnerability of Limited English Proficient Consumers: Opportunities to Increase Knowledge in Macromarketing Journal of Macromarketing. 30: 93-104. DOI: 10.1177/0276146709352222 | 0.305 | |||
2008 | Jae H, Delvecchio DS, Cowles D. Picture–Text Incongruency in Print Advertisements among Low‐ and High‐Literacy Consumers Journal of Consumer Affairs. 42: 439-451. DOI: 10.1111/J.1745-6606.2008.00117.X | 0.377 | |||
2004 | Jae H, Delvecchio D. Decision Making by Low-Literacy Consumers in the Presence of Point-of-Purchase Information Journal of Consumer Affairs. 38: 342-354. DOI: 10.1111/J.1745-6606.2004.Tb00873.X | 0.371 | |||
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