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Kendall Goodrich, Ph.D. - Publications

Affiliations: 
2007 Florida Atlantic University, Boca Raton, FL, United States 
Area:
Marketing Business Administration, Psychobiology Psychology, Management Business Administration, Cognitive Psychology
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1 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2011 Goodrich K. Anarchy of effects? Exploring attention to online advertising and multiple outcomes Psychology & Marketing. 28: 417-440. DOI: 10.1002/Mar.20371  0.317
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