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Yeosun Yoon, Ph.D. - Publications

Affiliations: 
2003 University of Michigan, Ann Arbor, Ann Arbor, MI 
Area:
Marketing Business Administration
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1 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2006 Yoon Y, Gürhan-Canli Z, Schwarz N. The Effect of Corporate Social Responsibility (CSR) Activities on Companies With Bad Reputations Journal of Consumer Psychology. 16: 377-390. DOI: 10.1207/S15327663Jcp1604_9  0.398
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