Yongjun Sung

Affiliations: 
University of Texas at Austin, Austin, Texas, U.S.A. 
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"Yongjun Sung"
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Publications

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Kim T, Sung Y, Moon JH. (2020) Effects of brand anthropomorphism on consumer-brand relationships on social networking site fan pages: The mediating role of social presence Telematics and Informatics. 51: 101406
Lee E, Choi TR, Lee T(, et al. (2019) Using Instagram While “In a Relationship” Journal of Individual Differences. 40: 111-117
Lee E, Ji-Hye L, Ha CM, et al. (2018) The Effect of Innovativeness and Self-Regulatory Focus on the Use of Internet of Things The Korean Journal of Consumer and Advertising Psychology. 19: 67-91
Choi TR, Sung Y, Lee J, et al. (2017) Get behind my selfies: The Big Five traits and social networking behaviors through selfies Personality and Individual Differences. 109: 98-101
Lee JA, Sung Y. (2016) Hide-and-Seek: Narcissism and "Selfie"-Related Behavior. Cyberpsychology, Behavior and Social Networking
Kim Y, Kang M, Choi SM, et al. (2016) To click or not to click? Investigating antecedents of advertisement clicking on Facebook Social Behavior and Personality. 44: 657-668
Kim DH, Sung Y, Drumwright M. (2016) ‘Where I come from’ determines, ‘how I construe my future’: the fit effect of culture, temporal distance, and construal level International Journal of Advertising. 37: 270-288
Sung Y, Lee JA, Kim E, et al. (2016) Why we post selfies: Understanding motivations for posting pictures of oneself Personality and Individual Differences. 97: 260-265
Kim E, Lee JA, Sung Y, et al. (2016) Predicting selfie-posting behavior on social networking sites: An extension of theory of planned behavior Computers in Human Behavior. 62: 116-123
Kim DH, Sung YH, Lee SY, et al. (2016) Are you on Timeline or News Feed? the roles of Facebook pages and construal level in increasing ad effectiveness Computers in Human Behavior. 57: 312-320
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