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Mary A. Littrell

Affiliations: 
Iowa State University, Ames, IA, United States 
Area:
Home Economics
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"Mary Littrell"
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Parents

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Children

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Brecca R. Farr grad student 2000 Iowa State
Seung-Eun Lee grad student 2002 Iowa State
Susan M. Strawn grad student 2004 Iowa State
Jaya Halepete grad student 2006 Iowa State
Yoon J. Ma grad student 2007 Iowa State

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Publications

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Ogle JP, Hyllegard KH, Yan RN, et al. (2014) Mother and teen daughter socialization toward ethical apparel consumption Family and Consumer Sciences Research Journal. 43: 61-77
Ogle J, Hyllegard KH, Yan RN, et al. (2014) Segmenting the teen girl apparel market: Differences in fashion involvement, materialism and social responsibility Young Consumers. 15: 153-166
Hyllegard KH, Ogle JP, Rudd NA, et al. (2012) Course Development in Socially Responsible Advertising and Promotion: An Interdisciplinary and Stakeholder Approach Marketing Education Review. 22: 225-240
Ma YJ, Littrell MA, Niehm L. (2012) Young female consumers' intentions toward fair trade consumption International Journal of Retail and Distribution Management. 40: 41-63
Halepete J, Littrell M, Park J. (2009) Personalization of fair trade apparel: Consumer attitudes and intentions Clothing and Textiles Research Journal. 27: 143-160
Hurst JL, Niehm LS, Littrell MA. (2009) Retail service dynamics in a rural tourism community: Implications for customer relationship management Managing Service Quality. 19: 511-540
Strawn SM, Littrell MA. (2007) Returning Navajo-Churru sheep for Navajo weaving Textile: the Journal of Cloth and Culture. 5: 300-319
Strawn S, Littrell MA. (2006) Beyond capabilities: A case study of three artisan enterprises in India Clothing and Textiles Research Journal. 24: 207-213
Littrell MA, Dickson MA. (2006) Employment with a socially responsible business: Worker capabilities and quality of life Clothing and Textiles Research Journal. 24: 192-206
Lee SE, Littrell MA. (2006) Marketing cultural products on the internet: Targeting cultural creatives Clothing and Textiles Research Journal. 24: 33-45
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